The real estate process comes with plenty of questions. How do I find the right buyer for my home? How do I market my home to the right buyer? How do I make my home stand out in a crowded marketplace?

That’s why Coldwell Banker found it important to build a technology platform to help find solutions to some of these common consumer pain points, while also providing a powerful tool set to our network of real estate agents. The Coldwell Banker tech suite includes proprietary app CBx, a smart home program, and a mobile and website platform called CB Zap. On this episode of NBC Open House, David Marine, SVP of Marketing for Coldwell Banker explains why this tech trifecta gives Coldwell Banker agents a real advantage.

How do I find the right buyer for my home? CBx helps set the most accurate price for a home by combining big data with price adjustment tools that reflect the home’s unique features. The app also identifies likely markets where potential buyers currently live, which helps agents understand how and where to market that home. With CBx, Coldwell Banker agents can target the most likely buyers to get results fast.

How do I make my home stand out in a crowded marketplace? Move-in ready means more than fresh paint. According to a Coldwell Banker consumer study, nearly half of today’s buyers consider smart home technology a must for a home to be move-in ready. Turning your home into a smart home is a great way to make your home stand out from the neighborhood competition. Not only does Coldwell Banker offer its affiliated agents and their clients a discount on a Smart Home Staging Kit, Coldwell Banker has also developed a smart home education course for their agents.

How do I market my home to the right buyer? CB Zap enhances the ability for Coldwell Banker affiliated agents to find the right buyer when they are ready to buy. The CB Zap platform analyzes a potential buyer’s online behavior and assigns a ZapScore indicator up to 100. THe ZapScore number helps to identify individuals who may be closer to buying. With the ZapScore, CB Zap helps agents match buyers who are ready to move with the listings that are best for them, and helps agents send the right communications–listing notifications, open house alerts, etc.–at the right time.

To learn more about why Coldwell Banker is the real estate company with real advantages, visit coldwellbanker.com/realadvantages.