Home Sellers Today Use Their Hearts, Not Just Their Heads


According to a survey released today by Coldwell Banker Real Estate, recent sellers are significantly more likely to choose an offer based on emotion rather than money alone compared to pre-recession years. An infographic details key survey highlights.


When it comes to selling a home, Americans today are using their hearts – not just their heads.

According to a new survey from Coldwell Banker Real Estate, today’s home sellers are twice as likely to choose an offer based on emotion rather than money alone compared to pre-recession years. Thirty-six percent of sellers today said they accepted an offer based on emotion, compared to roughly 20 percent of sellers before the recession.

In addition to feelings trumping finances, the survey found that now is truly a great time to sell a home. More than one in four sellers today (28 percent) sold their home in less than two weeks, compared to only 19 percent of homes selling as quickly during pre-recession years. Plus, multiple offers are back on the table, and sellers are receiving offers above asking price again after dropping off during the recession.

Check out the following infographic, which highlights key survey results that illustrate what home selling is like today and how it has changed in recent years. And if you’re interested in seeing some additional survey results, you can find a detailed data sheet here.

Coldwell Banker Real Estate Infographic

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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