Home Sellers Today Use Their Hearts, Not Just Their Heads

According to a survey released today by Coldwell Banker Real Estate, recent sellers are significantly more likely to choose an offer based on emotion rather than money alone compared to pre-recession years. An infographic details key survey highlights.

When it comes to selling a home, Americans today are using their hearts – not just their heads.

According to a new survey from Coldwell Banker Real Estate, today’s home sellers are twice as likely to choose an offer based on emotion rather than money alone compared to pre-recession years. Thirty-six percent of sellers today said they accepted an offer based on emotion, compared to roughly 20 percent of sellers before the recession.

In addition to feelings trumping finances, the survey found that now is truly a great time to sell a home. More than one in four sellers today (28 percent) sold their home in less than two weeks, compared to only 19 percent of homes selling as quickly during pre-recession years. Plus, multiple offers are back on the table, and sellers are receiving offers above asking price again after dropping off during the recession.

Check out the following infographic, which highlights key survey results that illustrate what home selling is like today and how it has changed in recent years. And if you’re interested in seeing some additional survey results, you can find a detailed data sheet here.

Coldwell Banker Real Estate Infographic

Senior Manager, Public Relations for Coldwell Banker. Grew up in south Florida as an avid Seminole fan and attended college in the mountains of North Carolina. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. Athena has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. The one area of her job she loves the most is overseeing the Coldwell Banker Homes for Dogs Project in partnership with Adopt-a-Pet.com where hundreds of thousands of dogs have now found their fur-ever home. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She resides with the Bukowski of our generation (AKA her husband) along with her cats Jolene, Ziggy and Lucy in Atlanta, Ga.

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