Staging for Success: Advice to Help Your Home Sell Faster

To sell your home quickly, you must stage it in a way that showcases its strengths and make spaces attractive to prospective buyers. In honor of Coldwell Banker Home Staging Week, we asked some of our top agents to share their staging best practices, tips and tricks. Here’s what they had to say!

We’ve all heard the adage that it is important to make a great first impression, and the same is true for your home when opening the doors to potential buyers.

While you may have decorated your home in a stylish and comfortable manner, prospective buyers may have a different eye for design. In order for your home to seem attractive to buyers, they must be able to see the space as a semi-blank canvas so they can mentally apply their own style and design to each room. Only then will they be able to picture themselves living there, making them more likely to want to make an offer.

We asked some of our Coldwell Banker-affiliated agents and brokers around the country to lend some staging tips and tricks, and most agreed on the following best practices:

Showcase your strengths:

“Staging is incredibly important because it helps showcase aspects of the home. For example, if a home has a newly installed granite countertop in the kitchen, one should simply put fresh flowers on the counter to highlight it.” – Danielle Moy, Broker Associate, Coldwell Banker Residential Brokerage, Orland Park, Illinois

“Staging is as much about ‘editing’ as it is about rearranging furniture. Editing means you can see the space in the best possible way, and not just the stuff within that space.” – Cara Ameer, Broker Associate, Coldwell Banker Vanguard Realty, Ponte Vedra Beach, Florida

Cut the clutter and pay attention to detail:

“Less is more when it comes to staging. Declutter and pack away any items that aren’t necessary for daily living. It’s all in the details – scale back the amount of items on shelves and make sure all lamps have working light bulbs. Lighting is important to making a space seem more open and inviting” – Renae Voda, Sales Consultant, Coldwell Banker Barnes, Franklin, Tennessee

“Don’t forget to organize and declutter closets and cabinets – buyers will peek in there! You don’t want to give the impression that there isn’t enough storage space by keeping those areas packed with items.” – Angel Piontek, Realtor Associate, Coldwell Banker Edite, Fredericksburg, Virginia

Save some pennies:

Jessica Edwards Quote

“You don’t have to hire an expensive staging company to completely redesign your home! Move furniture, change shower curtains, hang clean towels and remove rugs to expose hardwood floors.  Add new throw pillows to couches and beds to freshen up the area!” – Jessica Riffle Edwards, Previews Property Specialist, Coldwell Banker Sea Coast Advantage, Wilmington, North Carolina

“A few cans of paint and fresh carpet are affordable upgrades that can make a home stand out without much of an investment.” – Chris McDonnell, Broker, Coldwell Banker Distinctive Properties, Vail, Colorado

Senior Manager, Public Relations for Coldwell Banker Real Estate LLC. Grew up in south Florida as an avid Seminole fan and attended college in the mountains of North Carolina. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. Athena has worked for Coldwell Banker for 15 years where she can be found generating buzz about this awesome brand in every way possible. On any given day, she can be found crunching numbers to searching for amazing Coldwell Banker properties to serve up to the media for features. In her spare time, you can find her either digging up a new area in her yard for another flower bed or scouring Etsy for that next amazing handcrafted gem. She resides with the Bukowski of our generation (AKA her husband) and her cat (Jolene) in Atlanta, Ga.

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