The Coldwell Banker Way of Culture
Over 90,000 agents and countless others have taken our 112+ year legacy, carried it on and even built upon it. Today, Coldwell Banker is home to some of the most successful, talented, charitable and inspirational people you could ever meet.
Products evolve. Technology inevitably improves. Exciting advertising campaigns shift conversation and hopefully make a real impact. Everything changes. Yet, the one constant I’ve noticed in my 12 year career with Coldwell Banker is that there’s a special kind of person who joins this legacy brand – whether it’s here at the Corporate headquarters or out there at one of the 3,000+ offices across the globe.
Our company was founded by two “twenty-somethings” in 1906 because they wanted to protect homebuyers from unscrupulous predatory real estate practices following the “Great San Francisco Earthquake.” That initial commitment to ethics and doing right by their customers and community is at the core of who we still are 112+ years later. Over 90,000 agents and countless others have taken that legacy, carried it on and even built upon it. Today, Coldwell Banker is home to some of the most successful, talented, driven, charitable and inspirational people you could ever meet. Here are just two examples:
Number 1 ranked advertising, over $148M in luxury home sales every day, a long and (dare I say impressive) list of industry-wide firsts and a commitment to technology and charity – these are hallmarks of the Coldwell Banker brand and a reflection of the caliber of people who call this brand home and bring this culture to life in communities small and large.
There’s a name for the Coldwell Banker Way of culture. A name that unites us all who hang our hat here. That name is Gen Blue. We can wax poetically and call upon the most flowery language to describe our culture, but our Gen Blue documentary is the single best manifestation of what makes our culture so unique and special. It is a film that follows a new and experienced agent as they attend last year’s epic Generation Blue Experience – a gathering of over 6,000 of our people to share ideas and move our company and industry forward.
If you’re interested in joining a global legacy brand with connected network of some of the industry’s best – visit coldwellbanker.com/careers .
Gustavo Gonzalez
Senior Manager, Content & Multimedia at Coldwell Banker Real Estate LLC. In his role he manages content strategy and execution across several platforms. He’s held other roles within the Marketing Department ranging from Previews & Product Development to the day to day management of the coldwellbanker.com redesign. Besides being a marketer, Gustavo is a filmmaker, musician and writer.
