Coldwell Banker and Funny or Die Launch “The Truth”

A mistake that we at Coldwell Banker see from time to time is that some misguided souls think that we’re a bank. We’re battling with the English language on this one. Banker is the last name of one of our founders, Arthur Banker (Colbert Coldwell is the other one in case you were wondering). But when you see “banker” on a sign, the common man may think, “hey, that’s a bank.” So we thought it was time to deal with this in a humorous way. We approached the very funny team at FunnyorDie.com and came up with a series called, The Truth!

Alan Thicke hosts "The Truth!"

There are plenty of misconceptions in our world today. Things that we believe are true, but in actuality are totally false. I’m talking about more than Santa Claus and the Easter Bunny. Things like the signing of the Declaration of Independence happened on July 4, 1776 or you get warts from kissing a toad.

A mistake that we at Coldwell Banker see from time to time is that some misguided souls think that we’re a bank. We’re battling with the English language on this one. Banker is the last name of one of our founders, Arthur Banker (Colbert Coldwell is the other one in case you were wondering). But when you see “banker” on a sign, the common man may think, “hey, that’s a bank.”

So we thought it was time to deal with this in a humorous way. We approached the very funny team at FunnyorDie.com and came up with a series called, The Truth! Inspired by the eerie gravitas of Unsolved Mysteries and the fact-gathering 20/20 reporting style, The Truth! is infused with a dose of Daily Show attitude, resulting in a unique blend of entertainment and information. These short videos reveal a common misconception in today’s society and show you truth behind it while subtly including the fact that Coldwell Banker is not a bank. The Truth! is hosted by none other than Canadian comedic actor, Alan Thicke, who is widely known for his role as Jason Seaver in the beloved series, Growing Pains.

Today marks the launch of the first episode of The Truth! and we start with an episode dealing with a common mistake made about bulls. There are three episodes in total and one will be released every Monday for the next two weeks. Enjoy and be educated by The Truth!

Husband. Father. Socializer. Mets Lifer. TV Afficianado. Consumer Engager.

David Marine is the Vice President of Brand Engagement for Coldwell Banker where he oversees the brand’s content strategy including acting as managing editor for the Coldwell Banker blog and heading up video production efforts. While Vice President by day, David runs a three ring circus at night as he is the father of 4 boys. He also happens to be married to Wonder Woman. True story.

  • http://210consulting.com Jeremy Blanton

    Good stuff! I must admit I liked the last 3 seconds the best with Alan going off!

    • http://blog.coldwellbanker.com Coldwell Banker

      The best part about the ending “rant” was it was a total ad lib by Alan Thicke. He was supposed to just close it out normally and he starts charging the camera and yelling at it. It turned out great!

  • http://www.therealtorstoolbox.blogspot.com Sean Carpenter

    Well done David, Michael Fischer and the entire team at the CB Mother Ship. It's neat to see some "off the board" thinking.

    • http://blog.coldwellbanker.com Coldwell Banker

      Always appreciate your thoughts Sean and glad you enjoyed it. And “off the board” thinking sums it up nicely!

  • http://www.RosevilleAndRocklin.com Heather Ostrom

    Awesome … I never would have ever expected to have Coldwell Banker and FOD in the same sentence. Love it.

    • http://blog.coldwellbanker.com David Marine

      LOL. Thanks Heather!

  • Michelle Van Tassell

    I was disappointed, sorry. Perhaps I just have a short attention span, but would have been far better if shorter…I had no idea where it was all going until the very end. Don't think this would hold anyone's attention for the duration unless they were asked to watch til the end…like I was.

  • Debi Hyatt

    Agree with Michelle, too much bull.

  • http://www.HectorTello.com Hector Tello

    Funniest video I've seen in a while !! Great job !

  • http://www.borregomoves.com Kathy King

    Love it. Really creative and it does get the point across. Cant wait to see more of "the truth"

  • http://www.RonBigus.com Ron Bigus

    Now all we need to do is find some Clowns looking for a Realtor. ARE YOU SERIOUS about this being a good way to spend our money???

  • http://www.TheMattesonGroup.com Evan Matteson

    This is great! I love it! Love the end rant too! People love funny…now they can get The Truth at the same time!

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  • Cheryl

    I was just talking to someone the other day who said to me, "Oh, so you work for a bank. That must be an interesting job." YIKES! Do people have their heads in the sand? We are the number one real estate company and they haven't heard of us???

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  • Nick Faldo

    I maybe missing this but why dont you spend our money on new technology or tv advertising CB offices?

  • spikecs

    Great way to market to the younger, hipper, internet generation. Funny or Die is a very popular site, and this should get Coldwell Banker some great exposure.

  • Jodi Tyra

    It's young, it's fresh, it's great! And the last few seconds of ab lib were the best! (Thank goodness the "framed, talking guys are gone!)

  • ALICIA OWENS

    COLDWELL BANKER
    I TALKED TO MY BANKER AND HE WAS COLD AND WELL ON HIS WAY TO GIVE ME SOME BULL ABOUT HIS RED CAPE! I TOLD HIM I WILL SELL HIS HOUSE AT MARKET VALUE AND HE TURNED BLUE…
    COLBOLT BLUE THAT IS,

  • Angie Gibbons

    That was a great video…..very funny but made a point that people will remember. Loved the end it really added a WOW to remember the point of the video. Can't wait for the next one.

  • Pingback: Coldwell Banker Presents: The Truth! Episode 2 – Washington | Coldwell Banker Blue Matter

  • http://abiomedicalengineer.com biomedical engineer

    Nice video uploaded . In the end it gets best . Waiting for next one .

  • Deborah Porter

    Creative (branding) humor at it's best!! Thank you Michael Fischer and team for being so innovative! Made me proud to be GenBlue!

  • Mikeandali

    not to bad just glad to see CB modernizing. RE/MAX has been making funny vidios for a long time now.

    maybe people will stop coming into my Coldwell Banker office to cash a check…..

  • Cbg

    scrap the first 2:47 sec’s and use the last 13 seconds.

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