Getting More Social with the Facebook “Like” and Google “+1″ Buttons

Here’s the understatement of the year (or perhaps of the last 4 to 5 years!?): Social Media has changed everything. Its changed the way we consume and share information, its changed how we interact with our friends, how we meet friends and it has also fundamentally changed the way companies do business…forever. One would think […]

Here’s the understatement of the year (or perhaps of the last 4 to 5 years!?): Social Media has changed everything. Its changed the way we consume and share information, its changed how we interact with our friends, how we meet friends and it has also fundamentally changed the way companies do business…forever. One would think that with the mind boggling growth of social networking sites over the last few years, that we’d see a leveling off of sorts but all signs point to continued enormous gains. I’m sure that better connected mobile devices in the hands of even more people across the planet have fueled the continued social networking craze. Here are a few stats about how Social Media continues to dominate:

  • Half of all American adults are now on Social Networks. Out of American adults who use the Internet, nearly two-thirds use Social Media sites like Facebook and Twitter (DigitalBuzzBlog)
  • Facebook has over 750 million active users (Facebook)
  • During the average 20 minute period in 2010, there were over 5.8 million wall posts and over 10 million comments posted (DigitalBuzzBlog)
  • Social Networking accounts for 1 in every 6 minutes spent online (Mashable)

We’ve been into “Social” in a big way for the past few years (Sharing, first real estate Facebook app, etc.) and we recently continued to connect our content to what’s going on at Social Media sites by adding the Facebook “Like” button to several places on coldwellbanker.com. With this enhancement, we also became the first (and only) national real estate brand to add the Google “+1″ button across our site as well. The new Social Network boasted well over 25 million active users within less than a month of being in private-beta. So with Google+ opening up to everyone yesterday, we’re sure that consumers will increasingly look to share stuff they find interesting there too.

We’re pretty aware that a great deal of “social-sharing” occurs on the mobile device so we’ve also got Social integrated across all our platforms from our On Location site on over to our iPad and iPhone applications as well. So hop on over to coldwellbanker.com and hit that “Like” or “+1” button on the homepage or on the properties, agents, offices or type of “search” (Lifestyle and BlueScape) that you find interesting.

We’ve got a few other new cool Social Media related enhancements coming soon so be sure to stay on the lookout!

Consumer Engagement Specialist in the Marketing Department of Coldwell Banker Real Estate LLC. In his role he works on all national TV and online advertising initiatives, heads the brands’ internal video production as well as a slew of other projects. He’s held other roles within the Marketing Department ranging from Previews & Product Development to the day to day management of the coldwellbanker.com redesign. Besides being a marketer, Gustavo is a musician, writer, film & TV buff, avid sports fan, cereal aficionado, traveler, Tumblr and Tweeter.

  • Les Boomer

    I noticed that On Location went over 3 million Channel Views. Pretty impressive. Does anyone know how many videos have been uploaded so far? The last stat I saw was 15,000.

    • http://coldwellbanker.com david_marine

      Les- we have had over 150k videos uploaded to the channel since its inception and at any given time we usually have about 25k videos that are currently live.

  • paul faulstich

    I have been using the +1 button on my CB real estate site for a couple months and it seems to be helping with ranking so far, it is hard to tell how much because it is not the only thing I am doing.  The only advice I have is not to put all your eggs in one basket when it comes to internet marketing.

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