While Coldwell Banker is celebrating it’s 109th anniversary this August, there is one thing that never changes: Coldwell Banker is always on the pulse of what’s happening in the real estate market.

Recently, we conducted a survey of 1,500 home sellers to find out how home seller sentiment has changed over the last decade. On an August episode of LXTV Open House, Coldwell Banker Chief Operating Officer, Mike Fischer, fills us in on the results, which may just surprise you.

As the seller’s brand in real estate, it is essential for Coldwell Banker to understand what is important for today’s seller. While most may assume getting top dollar for their home is the most important element for all sellers, the responses we received in our “Heart vs. Head” survey showed that money doesn’t always do the loudest talking.

In fact, emotion is playing a much larger role in the decision making of today’s home sellers. This may seem counter-intuitive, but it demonstrates the attachment sellers have to their homes and the desire they have to select the right new owner to inherit their home.

Find out more about the state of home selling by checking out the full survey results.