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Coldwell Banker Offices Across America Team Up For National Adoption Weekend

Coldwell Banker and Adopt-a-Pet.com Host the Homes for Dogs National Adoption Weekend September 9-10, 2017
Athena Snow

Su Amsden and Casey Lukowski with Coldwell Banker Coastal Alliance in Long Beach, California, have always had a love for animals. So when Coldwell Banker launched a program to help find homes for adoptable dogs three years ago, they immediately got to work on hosting an adoption event in their own community.

“It was a no-brainer,” Amsden said. “There are thousands of shelter animals who need homes. Adoption gives them a second chance at life.”

On September 9-10, 2017, hundreds of Coldwell Banker Real Estate offices and animal shelters across the country are joining Coldwell Banker Coastal Alliance for the Coldwell Banker Homes for Dogs National Adoption Weekend. The event is part of the “Homes for Dogs Project,” a program launched in 2015 by Coldwell Banker and Adopt-a-Pet.com, North America’s largest non-profit pet adoption website.

In 2015 alone, the project helped facilitate more than 20,000 adoptions through a national adoption weekend and countless local events like the ones Su and Casey hosted. Coldwell Banker made the “Homes for Dogs Project” the centerpiece of its advertising campaign to raise additional awareness. This past spring, the real estate brokerage dedicated its March 2017 commercial “Somebody to Love,” to the program, which was was applauded by the New York Times and rated one of the highest ranking ads of all time by Ace Metrix.

“Coldwell Banker is a unique position to touch local communities because of the sheer scope and passion of our network,” said David Marine, senior vice president of marketing, Coldwell Banker Real Estate LLC. “The ‘Homes for Dogs Project’ is more than just a campaign. It’s a unified movement that we can all rally around and know we are making a difference.”

Amsden and Lukowski agree. “Our event brings awareness to the community and is a great morale booster for the volunteers, most of whom are agents who work hard at what they do. This really brings joy to everyone involved,” said Lukowski.

Want to participate in the Homes for Dogs National Adoption Weekend? Visit: http://www.adoptapet.com/homesfordogs.

ad campaign Homes for Dogs Project National Adoption Weekend
Athena Snow
Athena Snow

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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