Digital videos continue to grow in practice and popularity as an effective marketing tool for real estate agents. With thousands of homes on the market at any given time, agents must think outside-the-box to capture the attention of viewers online and turn them into homebuyers. While many real estate agents use social platforms to promote their listings, becoming a successful digital influencer can be hard to crack. It takes charisma and skill, but there are three noteworthy strategies to help successfully cultivate a strong digital presence: creativity, authenticity and consistency.
BombBomb, a video recording and sharing platform, recently recognized two Coldwell Banker affiliated agents for the impact of their presence and innovation in the digital world. Christophe Choo of Coldwell Banker Beverly Hills North and Tim Smith of Coldwell Banker Newport Beach have used these strategies to stand out in digital real estate marketing.
Demonstrating Authenticity
Choo, who was recognized as the #1 Real Estate Video Influencer of 2018 by BombBomb, has been at the forefront of video marketing since 2006 – before video influencers became influencers. He got his start in real estate videos to promote his extravagant and unique listings, and soon the videos turned into a great way to connect with viewers, providing them “behind the scenes” tours of neighborhoods and local hotspots. Marketing himself as a valued resource for industry insight and local expertise, providing educational tips and even a look into his daily activities offers. These videos offer viewers, who tune in from around the world, an authentic glimpse into Beverly Hills real estate and allows the audience to get to know Choo and his passion for the industry.
“Back in 2006 when I listed an incredible estate in the Holmby Hills area of Los Angeles for $30 million, being that it was the highest priced property ever in the history of the neighborhood, I wanted to get the story out online about this incredible property. No one at the time was doing videos for homes online. Having been on a number of TV shows showcasing exquisite luxury properties, I decided to do my first home video,” said Choo.
“It went very well and we sold the home from our video marketing efforts. I then started doing videos for every listing and then progressed to community videos, area videos, event videos and so on to showcase the homes and lifestyle I am selling here in Beverly Hills & Los Angeles,” Choo added.
Showcasing Creativity
In Smith’s approach, he creates works of art through high-production videos with emotional storytelling, cultural relevance and creative wit. Each home has a story to tell and Smith maximizes the value of custom features and locations to create trend-worthy video content. Recently, Tim put a spin on The Dougie with his own video called “Teach Me How to Duffy”. The listing video got over 90,000 views on YouTube and extensive national media coverage.
Keeping it Consistent
The attention-grabbing Duffy video is just one example of The Smith Group’s creativity. Their listing videos touch on the emotions behind finding a home while simultaneously showing off gorgeous listings around Southern California. Boasting over 5,000 YouTube subscribers, The Smith Group knows that the key to keeping their audience engaged is by regularly sharing creative and inspiring content.
In the competitive real estate industry where name recognition is crucial, Choo consistently interacts with his audience with fresh real estate topics and events, which has propelled his YouTube views to over 7 million.
Both Smith and Choo have combined their passion for real estate with creativity, turning videos into a powerful tool for their business and a way to connect with viewers world-wide. For more of their work, check out their YouTube pages: Christophe Choo and Tim Smith
