Americans Are Ready for the Smart Home


According to a survey released today by Coldwell Banker Real Estate and CNET, Americans are embracing the smart home, with almost half of Millennials already adopting smart technology.


Smart house flat illustration concept

While once only reserved for lofty dreams of aspiring to live like the ‘The Jetsons,’ the smart home is finally going mainstream as Americans fully embrace the technology.

Coldwell Banker Real Estate partnered with CNET, the world’s largest and most trusted online source of consumer technology news and reviews, to conduct a survey examining consumer trends related to the use of smart home technology. The survey found that more than 1 in 4 Americans own smart home devices and nearly half of Millennials (18 to 34) have already adopted the technology.

Smart home 2

It’s no wonder smart home technology is gaining popularity as the devices offer many major benefits, including saving money (an average of $1,100 a year)! Eighty-one percent of those surveyed said they’d be more likely to buy a home if smart technology was already installed. Also, a whopping 91 percent of those who own smart home products would recommend the technology. Plus, 87 percent said that smart technology made their life easier, and 72 percent said smart home products provide them with peace of mind when it comes to home security.

In addition, the survey found that parents with children under 18 are almost twice as likely to have smart home products than those without children. Parents were also willing to pay more for a home with smart technology (59 percent) compared to those without children (47 percent).


And not surprisingly, the smartphone has become the remote control for the smart home, with 76 percent of those with smart home products controlling them with a mobile device. As for which rooms benefit from smart home technology most, the living room (51 percent) was deemed the smartest, followed by the bedroom (45 percent) and the family / rec room (35 percent).

For a full set of survey results highlighting trends related to the incredible innovation taking place in our homes, check out the data sheet here.

Senior Manager, Public Relations for Coldwell Banker. Grew up in south Florida as an avid Seminole fan and attended college in the mountains of North Carolina. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. Athena has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. The one area of her job she loves the most is overseeing the Coldwell Banker Homes for Dogs Project in partnership with where hundreds of thousands of dogs have now found their fur-ever home. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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