The Awesomeness of Coming Home to the X-Mansion
A new ad spot in the Coldwell Banker campaign devoted to shining a light on awesome moments that happen in our homes highlights the X-Mansion, home of the X-Men.
If you think back to some of the most awesome moments in your life, chances are some – if not most – happened at home. The same is true for the mutant superheroes we call the X-Men.
Coldwell Banker Real Estate joined forces with Twentieth Century Fox to become the exclusive real estate partner of the upcoming summer blockbuster, X-Men: Apocalypse. As part of this, Coldwell Banker has created three ad spots using scenes from the film, one of which highlights the awesomeness of the X-Mansion.
The spot kicks off with flashes of some of the most popular X-Men in action. Magneto (Michael Fassbender) sends a huge amount of debris flying through the air, Psylocke (Olivia Munn) slashes through a car while flipping through the air, and Cyclops (Tye Sheridan) shoots lasers from his eyes. The ad ends with a breathtaking shot of the extraordinary X-Mansion, showing that even the X-Men love coming home after a long day of work.
This spot is the third to be released from a new Coldwell Banker campaign devoted to shining a light on the awesome moments that happen in our homes every single day. From a mother finding out she’s going to be a grandmother to a baby cracking up over ripping a piece of paper, amazing things happen at home all the time – big and small – and Coldwell Banker loves to celebrate them.
See the X-Mansion in action when X-Men: Apocalypse hits theaters on May 27. You can also browse photos of the X-Mansion on a mock listing page of Professor Xavier’s School for Gifted Youngsters, and go behind-the-scenes with a video filmed on the set of the X-Mansion.
Keep an eye on Blue Matter for more videos showcasing moments of awesomeness in the coming weeks!
Victoria Keichinger is the Director, Brand Marketing for Coldwell Banker Real Estate. When she's not managing national media and advertising for the Coldwell Banker brand at work, she finds herself most at home in Jersey City, NJ with her pre-school crush turned spouse (and baby on the way). A true francophile, she loves to travel and will go anywhere there are ski slopes.