Blue Matters – The Gen Blue Documentary

A first of its kind documentary film chronicling the Gen Blue Experience and the culture that makes the Coldwell Banker brand such a special place.

Products, tools, services and technology evolve and change, but one thing has remained a constant at Coldwell Banker since 1906 – our culture. Covering all reaches of the globe, Gen Blue is a network of exceptional professionals and even better people who are joined together by a common mission: to lift each other up and bring joy to others by helping them find the home of their dreams.

The “Blue Matters” Gen Blue documentary follows an experienced agent (Jessica Riffle Edwards), a newer agent (Bruce Foster) and the Coldwell Banker Home Office both before and during the Generation Blue Experience in Las Vegas. What you get is not just a look at our landmark event – but a deeply moving look at the kind of people that have made this brand great for over 111 years.

And if you’re wondering when and where we’re having the next Gen Blue – you’re in luck! We’ll be unveiling the date and location very soon! But if you want to hear it first, it will be revealed first at the CB Leadership Summit from March 5-7 in Plano, TX!

If you would like to know what Coldwell Banker agents have access to, head to and explore the possibilities of moving your business to Coldwell Banker.

Senior Manager, Consumer Engagement at Coldwell Banker Real Estate LLC. In his role he works on all national TV and online advertising initiatives, heads the brands’ internal video production as well as a slew of other projects. He’s held other roles within the Marketing Department ranging from Previews & Product Development to the day to day management of the redesign. Besides being a marketer, Gustavo is a musician, writer, film & TV buff, avid sports fan, cereal aficionado, traveler, Tumblr and Tweeter.

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