Blue Matters – The Gen Blue Documentary

A first of its kind documentary film chronicling the Gen Blue Experience and the culture that makes the Coldwell Banker brand such a special place.

Products, tools, services and technology evolve and change, but one thing has remained a constant since 1906 – our culture. And there is no other event that celebrates the network of exceptional people affiliated with Coldwell Banker like the Generation Blue Experience or “Gen Blue” (register for Gen Blue 2019 now!)

The “Blue Matters” Gen Blue documentary follows an experienced affiliated agent (Jessica Riffle Edwards), a newer agent (Bruce Foster) and the Coldwell Banker Home Office before and during last year’s Generation Blue Experience in Las Vegas. What you get is not just a look at our blockbuster event – but a deeply moving look at the kind of people that have made this brand great for over 112 years.

You loved it so much last year we are bringing the Generation Blue Experience back to the MGM Grand in Las Vegas in March of 2019! Gen Blue is a smart investment in your business. We are focusing on classes and speakers to help improve your profitability – including making the most of the CBx Technology Suite. Add to that the opportunity for early bird pricing of just $569 – and this could be the most financially rewarding Gen Blue ever.

If you are already affiliated with Coldwell Banker, register for Gen Blue 2019 now to get the early bird pricing until August 31!

If you would like to explore the possibilities of moving your business to Coldwell Banker, head to

Senior Manager, Content & Multimedia at Coldwell Banker Real Estate LLC. In his role he manages content strategy and execution across several platforms. He’s held other roles within the Marketing Department ranging from Previews & Product Development to the day to day management of the redesign. Besides being a marketer, Gustavo is a filmmaker, musician and writer.

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