The New Way of Buying a TV Commerical Ad (and Why Every Agent Should Be Doing It!)

Lights, Cameras, TrueView!

With new opportunities to spend your marketing budget coming out at a break neck speed it can sometimes feels like an unwinnable game. Here is the good news, you’ve got a brand that has stood the test of time working tirelessly every single day to make sure we are up to speed on what is available and how to best use these options. We have already shared the best way to run a Facebook advertising campaign. Here is the link in case you missed it. Today, we want to focus on another fantastic and extremely affordable way to get your name out there to win new business. It is called YouTube TrueView and simply put, it is a no brainer for anyone who believes in the power of video (which should be everyone by now!)

Below a gentleman from Google will explain TrueView in about 2 minutes, and spoiler alert look out for the puppies, but here is the quick version…

A commercial has always been one of the most effective ways to get the word out about a business but with the creation of DVR (see ya commercials) and the intimidation of buying a tv ad or lack of budget the simple solution is to run that same ad online. Not only will you be able to track who is watching is much more efficiently but it will be way more affordable. Additionally, you also have the option to link out after ad the runs with a call to action turning it from a passive ad to an active one. But above all other things the best part of YouTube TrueView is that you only spend money when someone actually opts into watching your ad. If they don’t want to watch it you don’t pay and you still get a short time of free branding in before they can click that skip ad button!

Want to learn more? As promised here is a great explanation as well as the sweetest puppies around. Don’t miss more information about buying TrueView ads at this year’s Gen Blue event!

Lindsay is the the Senior Manager of Media Engagement for Coldwell Banker Real Estate and manages the brand’s media and social media department. She is also a licensed real estate professional. In 2017, she was named a top 20 social influencer in the real estate industry in the annual Swanepoel 200 power rankings.

Lindsay lives in Livingston, NJ with her college sweetheart and now husband Joe and recently welcomed another Joe into her life as she became a mom in June 2016. Lindsay and her two Joes love spending their time playing with their cat Rory, watching sports and vacationing in Cape Cod.

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