Coldwell Banker Real Estate Secures 2024 Women’s Choice Award for Seventh Consecutive Year

More than 85% of female customers praise Coldwell Banker in women’s choice award survey, reinforcing commitment to customer empowerment and excellence

As the trusted referral source for women, the Women’s Choice Award has recognized Coldwell Banker Real Estate for its exceptional customer recommendation rating, earning it the coveted 2024 Women’s Choice Award®. This is the seventh consecutive year of being honored with this award. In a national survey conducted by the Women’s Choice Award, over 85% of Coldwell Banker Real Estate female customers who have had experience with the brand’s products say they would recommend them to their friends and family.

As recommendation ratings are the pinnacle for determining true brand loyalty, the Women’s Choice Award is a powerful indicator of a brand’s commitment to their customers. The Women’s Choice Award seal also represents the Coldwell Banker brand’s commitment to empowering women to make the best consumer choices for themselves and their families.

Women are real estate decision-makers and motivators. They value recommendations, referrals and brands that reflect what matters most to her. Over 90% of female consumers value the opinion of others when making purchasing decisions. The Women’s Choice Award seal delivers the trusted, third-party validation that she seeks and gives her the confidence to choose one brand over others based on the experience of other women.

“Receiving the 2024 Women’s Choice Award for the seventh consecutive year is a testament to the trust and loyalty of our female customers. We are honored by their recommendations and remain dedicated to empowering women in their real estate journey,” said Jason Waugh, president of Coldwell Banker Affiliates. “The most significant measure of success is the satisfaction of our customers.”

Delia Passi, founder and CEO of the Women’s Choice Award said, “With so many choices in the marketplace today, the Women’s Choice Award is a one-stop solution to help a woman simplify her choices so she can spend less time searching and more time on what really matters in life. When she sees the Women’s Choice Award seal it provides an unparalleled level of trust and validation, putting her mind at ease – and that’s priceless. We congratulate Coldwell Banker for their focus on excellence, a commitment that is recognized by women nationwide.”

The Women’s Choice Award is a significant achievement for Coldwell Banker, underscoring the crucial role women play in many of the brand’s transactions. Women influence or make more than 90% of home buying decisions, and they also comprise 62 percent of all Realtors® – these customers rely on Coldwell Banker for expert advice, polished service and genuine care. Coldwell Banker continues its commitment to diversity and inclusion through initiatives like What Moves Her, which provides women with opportunities for career growth.

Additionally, each year the brand celebrates the remarkable contributions of women within Coldwell Banker who promote equity in the real estate community through business success, mentorship and leadership by awarding them with the Women on the Rise Award – an award presented to influential people who have demonstrated outstanding efforts to increase the equity of representation within the real estate community.

Athena Snow

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.