Get Smart About Move-In Ready

Our latest survey found Americans are thinking differently about move-in ready properties – they want homes that have smart tech already included.

Who says you can’t teach an old home new tricks? Today, Coldwell Banker unveiled the results of a survey it conducted with Parks Associates, which found that 44 percent of people who want a move-in ready home said smart home technology should already be installed. Another 57 percent would consider an older home “updated” if it had smart home technology.

Our agents agree – smart home tech is permeating the market and becoming more mainstream. Angel Piontek, a sales associate with Coldwell Banker Elite in Fredericksburg, VA and smart home guru, has noted that clients are seeking a smarter kind of home. “Most recently I’ve seen that the term move-in ready is evolving still to include the convenience and comfort that smart home technology provides,” she said.

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Smart homes are getting popular among just about every age group. If given a choice between two homes where one was smart and the other was not, more than half of survey respondents would opt for the smart home. And it’s not just Millennials who want a smart home (although 61 percent would choose the smart home). 52 percent of Gen Xers and 50 percent of boomers also agreed.

Not in the market for a new home? You can still outfit your house to include some of the hottest smart home gizmos and gadgets. Check out some tips on getting started from our Coldwell Banker agents, and learn more about the tech making waves this summer.

To learn more about the survey, visit our data sheet online.

Athena Snow
Athena Snow

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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