Coldwell Banker Real Estate Gets Vocal – Announcing Our First Amazon Alexa Skill
Coldwell Banker teamed up with Amazon’s Alexa to create its first Alexa skill, an extension of the popular Home of the Week series.
We’ve all heard that real estate is local, but Coldwell Banker has put its own spin on the adage, declaring all real estate is Vocal by announcing its first Amazon Alexa Skill, which will be available by the end of June.
What’s a Skill? An Amazon Alexa Skill is essentially an app for Amazon’s voice controlled Echo speakers.
How does it work? By prompting Amazon’s voice assistant with “Alexa, Ask Coldwell Banker for the Home of the Week,” users will hear a one-minute description of a featured Coldwell Banker listing and can be connected to their local Coldwell Banker office. The Skill is an extension of the Home of the Week video series which profiles the hottest Coldwell Banker listings each week.
Why develop the Skill? Consumer demand spurred development of the skill after a January Coldwell Banker survey found that 72% of consumers with smart home tech wanted voice control products. Coldwell Banker also surveyed nearly 1,000 Coldwell Banker real estate professionals and found that 79% of respondents report that home buyers are interested in smart home technology, underscoring growing demand for voice controlled assistants and other smart home devices.
Not only will this fulfill consumer demand, it will also provide agents with the ability to market their listings in a new and exciting way. Alexa users will be connected with their local Coldwell Banker office through the Alexa smartphone app.
What is the first Home of the Week on deck? The Skill will debut with a gorgeous property in Beverly Hills listed by Jade Mills. This $34.9 million estate boasts breathtaking 360 degree vistas and also stuns users audibly through the Skill.
How can I try this out for myself? If you have an Amazon Echo or Echo Dot, you can search for the Coldwell Banker Home of the Week Skill in the Amazon Alexa smartphone app, or simply ask Alexa to “Enable Coldwell Banker Home of the Week” later this month.
If you don’t already own an Echo or Echo Dot – you’re in luck! Coldwell Banker is thrilled to announce that the Echo Dot will be joining its existing Smart Home Staging Kit alongside products from Nest, August and Lutron. Now homeowners and agents showing smart homes can control the house’s core functions through simple voice commands.
Interested in buying your own kit? Be sure to visit SmartHomeStaging.com and speak to your Coldwell Banker agent to take advantage of the exclusive promotional pricing!
So what’s next? Coldwell Banker looks forward to expanding its voice control capabilities for agents, buyers and sellers in the near future. Stay tuned!
Photo credit to Amazon.com, Inc. and its affiliates