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There Is No Place Like Home Sweet Home

Inspiration can come from many places. Sometimes it happens when you are least expecting it. Recently on a business trip in Louisiana I found myself delayed at the airport, sure to miss my connecting flight. Now the last place I’d ever expect to find inspiration is an airport. But it happened. I’m sitting in the terminal on the phone with the airline, well not actually talking to anyone but rather listing to the most amazingly long automated phone queue I’ve ever experienced. Who ever designed this particular phone queue must have wrote algorithms for NASA. I digress.
Sean Blankenship

Inspiration can come from many places. Sometimes it happens when you least expect it. Recently on a business trip to Louisiana I found myself delayed at the airport, sure to miss my connecting flight. Now the last place I’d ever expect to find inspiration is an airport, but it happened.

I’m sitting in the terminal on the phone with the airline’s automated phone system. Seeing me get frustrated, a person sitting across the table from me asked if she could help. Turns out she worked for the airline, but was off duty. After assuring me that the airline would reassign me to a later connecting flight, she asked where home was. At first, I thought it was a little odd that a complete stranger would ask me such a question. Where is home? Hmmm.

She didn’t ask where I was “headed.” She didn’t ask where I “lived.” Turns out, home had a special meaning for her. She was headed home to meet her husband who was flying from Afghanistan after a six month tour of duty. She said to me, “he’s finally coming home.” I thanked her for her helping me navigate the airline delay, wished her safe travels home and to please tell her husband “thank you” for everything he does for this country.

Later as I sat there, 37,000 feet above the earth, on my way home I couldn’t help but reflect on the meaning of home, and of course how precious it must be for that serviceman who is hours away from coming home to his wife. And how many people around the world are holding on to that feeling of “going home.” You see the meaning of home is the same everywhere in the world. It may come in different languages, shapes, sizes and certainly represents different emotional moments, but no one ever said “I can’t wait to get back to my long-term financial investment.” Right?

In fact, think about all the different phrases where we use the word “home:”

  • “I can’t wait to get home to and sleep in my own bed.”
  • There was Dorothy from the Wizard of Oz, “There’s no place like home…..”
  • How many moms have said “just wait ’til your father gets home!”
  • There was that great moment in Top Gun when Goose (Anthony Edwards) said “Take me home, or leave me forever!”
  • One of my favorites is “home for the holidays.” How can you not be happy about that?
  • While it doesn’t have “home” in it, how about the term staycation! That’s right, getting away from it all at home.

That’s the feeling we are trying to convey in the first of two ads Coldwell Banker Real Estate will be unveiling in 2014. We call this first spot “Home Sweet Home” and you’ll see why for a couple of reasons. First, the song that is the track for the ad is from the infamous band, Mötley Crüe, and is appropriately titled, “Home Sweet Home.” Second the visuals in the ad convey how each of us from all walks of life experience that feeling of coming home.

I say it’s time we all take a moment and reflect on what “Home” truly means. A place of celebration. A monument of great memories. A moment of tribute to those who help protect our home everyday! That is home sweet home.

Don’t miss the debut of the Coldwell Banker ad, “Home Sweet Home,” on the Grammy Awards which air Sunday, January 26th at 8 p.m. on CBS. Join the conversation on Twitter by following us at @coldwellbanker and using the hashtag #HomeRocks.

#homerocks coldwell banker Grammys home sweet home Motley Crue tv ad
Sean Blankenship
Sean Blankenship

53 comments

  1. I think this is an amazing campaign kick off. So proud to be a member of the #ColdwellBanker family. Can’t wait to see more #HomeRocks!

    Reply

    2. I love it! It speaks volumes as to how important homes are to all of us. I’m very proud to be part of this wonderful team of professionals.

      Reply

  5. Love the theme…very moving!
    Proud to me an American…Proud to be a Realtor…Proud to be COLDWELL BANKER!!

    Reply

  10. “Home Sweet Home”….Glad to be a Realtor with Coldwell Banker…..GREAT AD…..Rock on!!!! Mark Cremen

    Reply

  12. I think the commercial touches on the heartstrings with the animal expressions and the faces of the HOME OWNERS.

    Reply

  14. […] That’s the feeling we are trying to convey in the first of two ads Coldwell Banker Real Estate will be unveiling in 2014. We call this first spot “Home Sweet Home” and you’ll see why for a couple of reasons. First, the song that is the track for the ad is from the infamous band, Mötley Crüe, and is appropriately titled, “Home Sweet Home.” Second the visuals in the ad convey how each of us from all walks of …read more […]

    Reply

  18. I agree with many of the comments proud to be part of a great real estate brand name that rocks the real estates industry! #homerocks
    “My Home Sweet Home Is Puerto Rico”

    Reply

  20. […] That’s the feeling we are trying to convey in the first of two ads Coldwell Banker Real Estate will be unveiling in 2014. We call this first spot “Home Sweet Home” and you’ll see why for a couple of reasons. First, the song that is the track for the ad is from the infamous band, Mötley Crüe, and is appropriately titled, “Home Sweet Home.” Second the visuals in the ad convey how each of us from all walks of …read more […]

    Reply

  22. […] That’s the feeling we are trying to convey in the first of two ads Coldwell Banker Real Estate will be unveiling in 2014. We call this first spot “Home Sweet Home” and you’ll see why for a couple of reasons. First, the song that is the track for the ad is from the infamous band, Mötley Crüe, and is appropriately titled, “Home Sweet Home.” Second the visuals in the ad convey how each of us from all walks of …read more […]

    Reply

  25. There is always that feeling when you get through the door . And great to hear some solid rock riffs for a change instead of some computerized ….. .. ROCK ON Coldwell Banker !

    Reply

  26. Great ad. There’s nothing better than taking off our shoes at home at the end of a hard day’s work. Good job!

    Reply

  31. Absolutely fantastic spot. I got chills with the first chords of the song. Captures the emotion of owning a home – the nesting, the family, the memories – and completely stands out from anything else in the category. WELL DONE SEAN!!!

    Reply

  32. I too am back at home with Coldwell Banker Heart of the Hills in Fredericksburg, Texas. This ad hit a home run!

    Reply

  33. […] The inspiration for this ad campaign came from  the emotional feelings we get when thinking of “Home”.   How many times have you been away from home and thought how you can’t wait to get home to sleep in your own bed?  Or look forward to going to your childhood home for the familiar comfort even if you haven’t lived there for many years.  The idea of home brings up warm feelings which is why Coldwell Banker is focusing on it.  They want to be a part of creating these feelings for people when helping them buy a home.  For the full inspiration behind the “Home Sweet Home” campaign check out the Coldwell Banker blog. […]

    Reply

  34. Nice to work with a company that has an Advertising Department with teeth and an ability to convey emotion!

    Reply

  36. Awesome ad, from a truly awesome company! The brilliance of the ad will resonate with so many demographics! Loved watching and listening to it.

    Reply

  37. This commercial is beautiful . . .and heartwarming. Everyone can relate . . . young, old, wealthy, not so wealthy, . . .Remember: “Home is where the heart is . . .: <3

    Reply

  39. I was in Orlando FL all week attending Florida Realtors Winter meetings…I love being back in my “home sweet home”

    Reply

  40. I loved the ad because I could truly identify with the emotion! I love coming back to my home everyday.
    Thank you Coldwell Banker!

    Reply

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