A Smart Look at Home Innovation

Coldwell Banker is hosting a CNET-moderated panel at the REAL Trends Gathering of Eagles Conference today in Denver. The panel is titled “A Smart Look at Home Innovation” and will feature executives from LG, Lutron, Nest, Sengled and Tesla.

Smart home technology has come a long way over the past few years. Whether it’s an app that allows you to keep your home safe and secure, a device that permits you to easily adjust lighting and temperature or something else altogether, many new products and systems have been created that have made living in our homes safer, more comfortable and more convenient.

But what are the biggest current trends in the realm of smart home technology? What is currently in the works that is going to further alter how we live in our homes? And what is in store for the future of the connected home?

Coldwell Banker Real Estate is working with CNET, the world’s largest and most trusted online source of consumer technology news and reviews, to explore answers to these questions in a panel at today’s REAL Trends Gathering of Eagles Conference. Courtney Cochrane, global vice president of media sales and magazine publisher at CNET, will moderate the panel, which is titled “A Smart Look at Home Innovation” and will feature executives from LG, Lutron, Nest, Sengled and Tesla.


A recent survey of more than 500 sale associates associated with Coldwell Banker informs the questions that will be addressed on this panel. Nearly 60 percent of sales associates surveyed said they are seeing more smart home features in listing descriptions than they did two to five years ago, and one in three sales associates noted that properties with smart home features and technologies sell faster than homes without them.

Additional inspiration came after Coldwell Banker attended the 2015 International CES earlier this year. “At CES, it was evident that smart home technology is becoming a must-have item in homes across the country,” said Sean Blankenship, chief marketing officer, Coldwell Banker Real Estate LLC. “We met with a number of leading companies in this space and are excited to bring their expertise to the REAL Trends conference to present a deeper look at the connected home and various trends as smart technology continues to evolve based on homeowner needs.”

Today’s panel will focus on innovations these brands are seeing right now in smart technology – everything from light bulbs and dimmers to electric cars and thermostats to reimagining the way we do age-old household chores such as laundry and dishwashing. As the connected home industry rapidly evolves, the panelists are also going to talk about what the future could look like – and what that means for real estate professionals everywhere.

The panel will start at 6:45 p.m. ET / 4:45 p.m. MT. Join the conversation by following along with the hashtags #GOESmartHome and #GOE2015 on Twitter. Coldwell Banker will also host a live-stream of the panel via Periscope, which you can access through @coldwellbanker.

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Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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