The Smart Home Staging Kit: Transform Your House into a Smart Home

Smart homes aren’t the future of real estate – smart home technology is already in homes today and soon becoming as commonplace as granite countertops.

Smart homes aren’t the future of real estate – smart home technology is already in homes today and is quickly becoming as commonplace as granite countertops.

Buyers are now expecting smart home technology to be included in their next home. In fact, in a survey conducted by Coldwell Banker, homeowners are willing to pay extra to “smart stage” their home, with 54 percent saying they would purchase or install smart home products if they knew that doing so would make their home sell faster. More than half of Americans (57 percent) also consider an older home “updated” if the property has smart home technology.

So what does it take to outfit a home and make it smart? It’s easy with the first-ever Smart Home Staging Kit, which includes products from three top smart home brands, Nest, August and Lutron.

The kit allows consumers to enhance their homes and meet the definition of a smart home as developed by Coldwell Banker and CNET, the leading online technology reviewer. The Smart Home Staging Kit is available for purchase online – speak to your Coldwell Banker affiliated agent for a coupon code –  and includes products in smart home product categories such as:

  • Smart temperature
  • Smart security
  • Smart safety
  • Smart lighting

The Smart Home Staging Kit can be purchased as a complete bundle or as standalone items. Consumers can also opt-in for installation by or elect other service providers of their choice. Once the kit is installed in your home, it can now be marketed as a smart home.

Interested in buying the Smart Home Staging Kit? Talk to your Coldwell Banker agent, then visit to purchase yours today!


Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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