Why Big Data is a Game Changer for Agents

“Big data” is a buzz term that gets thrown around often. But what does it really mean for real estate?

“Big data” is a buzz term that gets thrown around often. But what does it really mean for real estate? For home sellers, it can help you more accurately price your home to attract buyers. For agents and brokers, it gives you behind-the-scenes insight that helps you win and sell more listings.

Enter CBx. The award-winning application harnesses and humanizes the power of big data to help agents and brokers price listings competitively, determine ideal buyers and hone in on key markets where buyers are most likely to come from – all found using real numbers, trends and market statistics.

Only available for Coldwell Banker® affiliated sales associates, CBx provides:

  1. Accurate pricing – CBx allows agents to identify how and why a listing should be priced that allows for customization based on home and neighborhood details and amenities, resulting in competitive and fair pricing.
  2. Buyer identification – Using big data available in the CBx app, sellers can identify the marketing profile and characteristics for their most likely buyer, including family size, household income and some lifestyle preferences. This gives their agent the power to target marketing to the most likely types of buyers.
  3. Geographic targets – After you determine the perfect buyer, you need to find them, right? CBx makes that easy by leveraging big data to show your agent the top three areas that the buyer will most likely come from.

The best part? CBx allows agents to present this data in a visual and easy to understand way, so buyers and sellers can trust that their agent or broker is making the best and most informed decisions on their behalf.

Now that is a game-changer.


Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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  1. Pablo Vielguth
    May 15, 2017

    What an exciting App to take advantage of, thank you for sharing Athena! Is there a trick to finding this through the App store? I cannot locate the download!

  2. Naoufel Testaouni
    August 17, 2017

    Great article Athena. Local Logic is a data company that can provide a lot of the data you mentioned in your article like neighbourhood data, amenities, school data and more to CB real estate agents


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