The Coldwell Banker Global Luxury Way

The Coldwell Banker Global Luxury® marketing program allows Luxury Property Specialists to seamlessly connect with the world’s most affluent clientele.

The Coldwell Banker Global Luxury® marketing program allows Luxury Property Specialists to seamlessly connect with the world’s most affluent clientele. It offers agents the power of a global network of 92,000 Coldwell Banker® affiliated agents located in 3,000 offices in 47 countries and territories around the world. It also provides agents with access to a host of carefully-curated, high-octane tools that can take top performers to the next level.

At Coldwell Banker Global Luxury, we believe an investment in knowledge pays the best interest. That’s why one of our core program assets is our luxury certification course created by agents and delivered by agents who share best practices for working with affluent homebuyers and sellers.  Since its launch in April 2017, nearly 1,500 agents have completed the course, many of whom have shared their success stories post-course.  An added benefit to the Global Luxury certification course is our partnership with the Institute of Luxury Home Marketing (ILHM).  As our preferred vendor, the institute offers members a wide array of tools that complement the Global Luxury program.  Upon completion of the luxury certification course, agents can gain two esteemed designations: Luxury Property Specialist and Certified Luxury Home Marketing Specialist (CLHMS) if minimum production requirements are met. More about that here.

Another critical tool for success as a luxury agent is access to the right buyers. Listings that are part of the Luxury program are syndicated on prominent domestic websites such as the New York Times, Wall Street Journal, Robb Report and Unique Homes, which are known to have an affluent audience. Additionally, in order to further help you connect internationally, we partnered with the best of the best in international syndication: List Hub Global.  Your $1 million+ listings will be automatically distributed to the world’s leading real estate portals reaching an international audience of more than 70 million buyers and investors in over 60 countries and territories through over 100 different real estate portals.  In today’s globally-connected world, that kind of mega-wattage international amplification is critical to your success.

Of course to succeed as a business or marketing program in the 21st century, you must have a hard-working, high-functioning, visually stunning website. We believe ours is just that. It features high-resolution photos that sophisticated homebuyers and sellers like to see; it provides a multi-language experience for overseas clients, cultivates and enables international networking, co-marketing and referrals as well as offers access to luxury agents across other brands.  It provides the kind of connections agents need to expand their business through two components: Showcase and Connect.

Showcase is all about the listing. It is what powers the global luxury site and what the consumer sees. Connect can be found on the back end where all global luxury certified agents in the Coldwell Banker network and 750,000 others from across the globe are able to connect in an easy-to-use digital forum. Connect acts as a global MLS with well over 3 million active listings. That’s real global power, at your fingertips.

But what about the buyers, you might ask? Yeah, we have that one covered too. Wealth Engine is the largest database for the affluent population, and Coldwell Banker Global Luxury Property Specialists have this tool at their fingertips.  Through WE, our Coldwell Banker Global Luxury Property Specialists have real time access to the most affluent people in the U.S.  This platform helps them prioritize their marketing efforts by identifying ideal clients and providing insights that help them engage with prospects who meet listing criteria.

There is so much more to this program. Best-in-class, award-winning print publications. Thought leader content that generates millions of press impressions each and every year. Customizable listing presentations that make our agents shine. We think of everything so you – our most valued asset – can focus on what you do best: sell extraordinary real estate.  

High-energy. Consumer-centric. Global marketer.

With nearly 15 years of luxury industry leadership, Lauren has a proven track record of success in developing and implementing brand communications strategies for top-tier organizations. She is passionate about storytelling and building strategic partnerships that simultaneously fuel revenue growth and resonate with consumers.

Before joining Coldwell Banker, Lauren was Senior Director of Brand Development at ELLE– the world’s largest fashion and beauty media brand with 46 International editions around the globe. In her role @ ELLE, Lauren led the launch of Hearst’s first social and mobile-optimized influencer community and was responsible for global brand positioning efforts across all consumer channels. Prior to her job @ ELLE, Lauren held various positions at Conde Nast and got her start in marketing at the PMX Agency in NYC. She graduated from Rutgers University with a degree in English and Marketing, and was a rower on the Women’s Varsity Crew team.

When not at work, Lauren enjoys chasing after her two kids (ages 4 and 1.5), traveling, finding new ways to spend money on home improvement projects, and training for her next half marathon.

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