The Top Coldwell Banker Press Placements of 2022
The 2022 real estate market was a wild ride, and the news media was excited to cover it! Here are the top 10 Coldwell Banker brand stories of the year.
The real estate market might have had a roller coaster year, but media’s interest in covering it was nothing but up! And when you are with the most recognized brand in real estate, it’s no surprise that reporters tapped our leaders and agents time and time again for their insights. We averaged 136 media mentions per day reaching 1.12 billion consumers! Topics that stood out for the year include women in leadership, luxury market movements and reports, homebuying trends, a look at Gen Blue and, of course, interest rates. Here are the top 10 Coldwell Banker brand stories of the year…
The Top Coldwell Banker Press Placements of 2022
January – December 2022
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Demand of Buyers Continues to Outstrip the Supply of Sellers (M. Ryan Gorman)
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Now is the Time for Brands to Show Up for People (Liz Gehringer, president, CB Affiliate Business & COO)
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How an Event Became a Results-Driven Experience (Gen Blue 2022, David Marine, CMO)
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Homes Are a Safer Bet Than Stocks, Say One in Three Affluent Consumers (Michael Altneu, VP Global Luxury)
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Refer, Rally, Recruit and Retain: How Coldwell Banker Engages Agents (Recruiting and Retention)
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Homebuyers Taking a Leap of Faith and Relocating to Dream Destinations (“Dream” Ad Campaign 2022)
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Luxury Buyers Seeking Smaller Homes, International Properties (Fall Trend Report 2022)
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Pandemic Led Many to New Home Dreams (Consumer Spring Survey and “Dream” Ad Campaign)
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In Tumultuous Times, Entrepreneurs Need a Steady and Proven Partner (Company Growth)
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Coldwell Banker Weighs in on Rising Mortgage Rates (M. Ryan Gorman)
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