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And the Winner of the 1st Ever #HomeRocks Award Is…

In anticipation of the upcoming GRAMMY Awards, we are excited to announce that "Take Me Home" by Midnight Red is the winner of the first ever #HomeRocks Award after receiving overwhelming support from fans and over 72,000 votes!
Athena Snow

In anticipation of the upcoming GRAMMY Awards, we are excited to announce that “Take Me Home” by Midnight Red is the winner of the first ever #HomeRocks Award after receiving overwhelming support from fans and over 72,000 votes!

All of the songs nominated for the #HomeRocks Award were released in 2013, represented a theme related to how we feel about home and contained the word “home” in the title. We are overwhelmed with the response to this inaugural contest as we received over 130,000 votes this past week and plenty of heated debates in the comments section. It’s evident that music plays a big role in lots of people’s homes as fans of all the artists expressed their support in both the comments and on social media using the #HomeRocks hashtag.

This morning my esteemed colleagues, Lindsay Listanski & Gustavo Gonzalez, are meeting with Midnight Red to present them with a surprise gift to honor them on winning the #HomeRocks contest. Pics and vids are sure to come a bit later.

Don’t miss the debut of the new Coldwell Banker Real Estate ad as it debuts on the Grammys on Sunday night, 1/26 on CBS.

About the #HomeRocks Award: The winner of the #HomeRocks Award was selected by a vote that was open to the public on the Blue Matter blog from January 13 to January 21. Intended to generate excitement through social media for Coldwell Banker’s new commercial airing during the GRAMMYs, the #HomeRocks Award celebrates new music from 2013 and demonstrates the many ways that feelings about home can be celebrated through music.

 

** UPDATED

Here is the video of Midnight Red accepting their award:

#homerocks Grammys midnight red Music take me home tv ad
Athena Snow
Athena Snow

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

9 comments

  1. I voted for John Mayer. I looked up Midnight Red after seeing the voting, did some reading up on them and liked what I saw. Seem like real talent and a good career ahead. I actually changed my vote and re voted for them. People in our office never heard of them. Now they do. Good job boys. Nice song.

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