There Is No Place Like Home Sweet Home

Inspiration can come from many places. Sometimes it happens when you are least expecting it. Recently on a business trip in Louisiana I found myself delayed at the airport, sure to miss my connecting flight. Now the last place I’d ever expect to find inspiration is an airport. But it happened. I’m sitting in the terminal on the phone with the airline, well not actually talking to anyone but rather listing to the most amazingly long automated phone queue I’ve ever experienced. Who ever designed this particular phone queue must have wrote algorithms for NASA. I digress.

Inspiration can come from many places. Sometimes it happens when you least expect it. Recently on a business trip to Louisiana I found myself delayed at the airport, sure to miss my connecting flight. Now the last place I’d ever expect to find inspiration is an airport, but it happened.

I’m sitting in the terminal on the phone with the airline’s automated phone system. Seeing me get frustrated, a person sitting across the table from me asked if she could help. Turns out she worked for the airline, but was off duty. After assuring me that the airline would reassign me to a later connecting flight, she asked where home was. At first, I thought it was a little odd that a complete stranger would ask me such a question. Where is home? Hmmm.

She didn’t ask where I was “headed.” She didn’t ask where I “lived.” Turns out, home had a special meaning for her. She was headed home to meet her husband who was flying from Afghanistan after a six month tour of duty. She said to me, “he’s finally coming home.” I thanked her for her helping me navigate the airline delay, wished her safe travels home and to please tell her husband “thank you” for everything he does for this country.

Later as I sat there, 37,000 feet above the earth, on my way home I couldn’t help but reflect on the meaning of home, and of course how precious it must be for that serviceman who is hours away from coming home to his wife. And how many people around the world are holding on to that feeling of “going home.” You see the meaning of home is the same everywhere in the world. It may come in different languages, shapes, sizes and certainly represents different emotional moments, but no one ever said “I can’t wait to get back to my long-term financial investment.” Right?

In fact, think about all the different phrases where we use the word “home:”

  • “I can’t wait to get home to and sleep in my own bed.”
  • There was Dorothy from the Wizard of Oz, “There’s no place like home…..”
  • How many moms have said “just wait ’til your father gets home!”
  • There was that great moment in Top Gun when Goose (Anthony Edwards) said “Take me home, or leave me forever!”
  • One of my favorites is “home for the holidays.” How can you not be happy about that?
  • While it doesn’t have “home” in it, how about the term staycation! That’s right, getting away from it all at home.

That’s the feeling we are trying to convey in the first of two ads Coldwell Banker Real Estate will be unveiling in 2014. We call this first spot “Home Sweet Home” and you’ll see why for a couple of reasons. First, the song that is the track for the ad is from the infamous band, Mötley Crüe, and is appropriately titled, “Home Sweet Home.” Second the visuals in the ad convey how each of us from all walks of life experience that feeling of coming home.

I say it’s time we all take a moment and reflect on what “Home” truly means. A place of celebration. A monument of great memories. A moment of tribute to those who help protect our home everyday! That is home sweet home.

Don’t miss the debut of the Coldwell Banker ad, “Home Sweet Home,” on the Grammy Awards which air Sunday, January 26th at 8 p.m. on CBS. Join the conversation on Twitter by following us at @coldwellbanker and using the hashtag #HomeRocks.

53 Comments

  1. Melissa
    January 22, 2014

    I think this is an amazing campaign kick off. So proud to be a member of the #ColdwellBanker family. Can’t wait to see more #HomeRocks!

    Reply
    • David Marine
      January 22, 2014

      Thanks so much Melissa! Appreciate the comment.

      Reply
    • Christine Mcaleer
      January 22, 2014

      I love it! It speaks volumes as to how important homes are to all of us. I’m very proud to be part of this wonderful team of professionals.

      Reply
  2. Rosalba
    January 22, 2014

    Excellent as usual but this one really hits “home” and tops the rest!!!

    Reply
  3. Cheryll Woods-Flowers
    January 22, 2014

    Love it!

    Reply
  4. Regina Tortorella
    January 22, 2014

    Love it!
    Regina Tortorella~Secondhomeguru

    Reply
  5. Bob Hamrick
    January 22, 2014

    Love the theme…very moving!
    Proud to me an American…Proud to be a Realtor…Proud to be COLDWELL BANKER!!

    Reply
  6. Brian Krueger
    January 22, 2014

    Old school 80’s hair bands continue to rock on. Great choice and timing.

    Reply
  7. Rhonda - CBWM
    January 22, 2014

    Wonderful! Makes me want to go HOME.

    Reply
  8. Robyn Flessner Price
    January 22, 2014

    Perfect spot for the Grammys!

    Reply
  9. Terry Frewen
    January 22, 2014

    Rock On Coldwell Banker !!

    Reply
  10. The Cruzer
    January 22, 2014

    “Home Sweet Home”….Glad to be a Realtor with Coldwell Banker…..GREAT AD…..Rock on!!!! Mark Cremen

    Reply
  11. Mary Ann Sutcliffe
    January 22, 2014

    The Best from the Best!!! I Love our Company!

    Reply
  12. randyhock
    January 22, 2014

    I think the commercial touches on the heartstrings with the animal expressions and the faces of the HOME OWNERS.

    Reply
  13. BillK GTA
    January 22, 2014

    Beautiful commercial, doubt I’ll ever see it in Canada’s largest market

    Reply
  14. There Is No Place Like Home Sweet Home | Earl Forbes Blog
    January 22, 2014

    […] That’s the feeling we are trying to convey in the first of two ads Coldwell Banker Real Estate will be unveiling in 2014. We call this first spot “Home Sweet Home” and you’ll see why for a couple of reasons. First, the song that is the track for the ad is from the infamous band, Mötley Crüe, and is appropriately titled, “Home Sweet Home.” Second the visuals in the ad convey how each of us from all walks of …read more […]

    Reply
  15. Kevin Leatherman
    January 22, 2014

    Brilliant! On target commercial creates classy image of Coldwell Banker Real Estate.

    Reply
  16. Michael Ward
    January 22, 2014

    Proud to be a Coldwell Banker – Schneidmiller Realty Agent!!! #homerocks

    Reply
  17. Kris Grose
    January 23, 2014

    Fun to watch you “assemble” the clip. Masterfully done…mazeltov!!!

    Reply
  18. Guy Sanchez Jr.
    January 23, 2014

    I agree with many of the comments proud to be part of a great real estate brand name that rocks the real estates industry! #homerocks
    “My Home Sweet Home Is Puerto Rico”

    Reply
  19. Marcia
    January 23, 2014

    Great timing & Great message! Home is Great to come home to!

    Reply
  20. There Is No Place Like Home Sweet Home | Lerner Realty Solutions
    January 23, 2014

    […] That’s the feeling we are trying to convey in the first of two ads Coldwell Banker Real Estate will be unveiling in 2014. We call this first spot “Home Sweet Home” and you’ll see why for a couple of reasons. First, the song that is the track for the ad is from the infamous band, Mötley Crüe, and is appropriately titled, “Home Sweet Home.” Second the visuals in the ad convey how each of us from all walks of …read more […]

    Reply
  21. Maddy
    January 23, 2014

    Beautifully made, and so on target! HOME SWEET HOME!

    Reply
  22. There Is No Place Like Home Sweet Home | Donna Dagley's Blog
    January 23, 2014

    […] That’s the feeling we are trying to convey in the first of two ads Coldwell Banker Real Estate will be unveiling in 2014. We call this first spot “Home Sweet Home” and you’ll see why for a couple of reasons. First, the song that is the track for the ad is from the infamous band, Mötley Crüe, and is appropriately titled, “Home Sweet Home.” Second the visuals in the ad convey how each of us from all walks of …read more […]

    Reply
  23. Katrique
    January 23, 2014

    Motley Crüe- infamous?

    Reply
    • Jim Anderson
      January 24, 2014

      I don’t get that either. ?

      Reply
  24. Mary
    January 23, 2014

    Really good. It grabs attention, keeps the viewer wondering, and wordlessly gets the point across. Love it.

    Reply
  25. Colin Bland
    January 23, 2014

    There is always that feeling when you get through the door . And great to hear some solid rock riffs for a change instead of some computerized ….. .. ROCK ON Coldwell Banker !

    Reply
  26. Team Wallace
    January 23, 2014

    Great ad. There’s nothing better than taking off our shoes at home at the end of a hard day’s work. Good job!

    Reply
  27. Barbara Boucher
    January 23, 2014

    Plays my heart strings! As always, Coldwell Banker knocks it out of the ball park.

    Reply
  28. VIDEO: Coldwell Banker’s Latest Hit to Be Released During Grammys - The Buckeye Realty Team
    January 23, 2014

    […] real estate giant will air its “Home Sweet Home” commercial during Sunday’s Grammys telecast, the second year in a row Coldwell Banker […]

    Reply
  29. VIDEO: Coldwell Banker’s Latest Hit to Be Released During Grammys | ShackShout News
    January 23, 2014

    […] real estate giant will air its “Home Sweet Home” commercial during Sunday’s Grammys telecast, the second year in a row Coldwell Banker […]

    Reply
  30. VIDEO: Coldwell Banker’s Latest Hit to Be Released During Grammys | Littleton Colorado
    January 24, 2014

    […] real estate giant will air its “Home Sweet Home” commercial during Sunday’s Grammys telecast, the second year in a row Coldwell Banker has […]

    Reply
  31. Kevin Redmond
    January 24, 2014

    Absolutely fantastic spot. I got chills with the first chords of the song. Captures the emotion of owning a home – the nesting, the family, the memories – and completely stands out from anything else in the category. WELL DONE SEAN!!!

    Reply
  32. Carole Reed
    January 24, 2014

    I too am back at home with Coldwell Banker Heart of the Hills in Fredericksburg, Texas. This ad hit a home run!

    Reply
  33. #HomeRocks | Coldwell Banker RCI Realty
    January 24, 2014

    […] The inspiration for this ad campaign came from  the emotional feelings we get when thinking of “Home”.   How many times have you been away from home and thought how you can’t wait to get home to sleep in your own bed?  Or look forward to going to your childhood home for the familiar comfort even if you haven’t lived there for many years.  The idea of home brings up warm feelings which is why Coldwell Banker is focusing on it.  They want to be a part of creating these feelings for people when helping them buy a home.  For the full inspiration behind the “Home Sweet Home” campaign check out the Coldwell Banker blog. […]

    Reply
  34. Jim Anderson
    January 24, 2014

    Nice to work with a company that has an Advertising Department with teeth and an ability to convey emotion!

    Reply
  35. Patricia Crumley
    January 24, 2014

    The first time I watched the ad I said, “That pulls at my heart strings”, love it.

    Reply
  36. Randi Edelman
    January 24, 2014

    Awesome ad, from a truly awesome company! The brilliance of the ad will resonate with so many demographics! Loved watching and listening to it.

    Reply
  37. Patricia Williams-Schlitz
    January 26, 2014

    This commercial is beautiful . . .and heartwarming. Everyone can relate . . . young, old, wealthy, not so wealthy, . . .Remember: “Home is where the heart is . . .: <3

    Reply
  38. Coldwell Banker Debuting “Home Rocks” Commercial at 2014 Grammy Awards
    January 26, 2014

    […] Be sure you don’t miss the debut of the brand new Coldwell Banker ad, “Home Sweet Home,” during the Grammy Awards which airs on Sunday, January 26th at 8:00 pm on CBS. If you can’t wait till later tonight, you can view the commercial right now. […]

    Reply
  39. JudiRutland
    January 26, 2014

    I was in Orlando FL all week attending Florida Realtors Winter meetings…I love being back in my “home sweet home”

    Reply
  40. Dottie Wilson
    January 26, 2014

    I loved the ad because I could truly identify with the emotion! I love coming back to my home everyday.
    Thank you Coldwell Banker!

    Reply
  41. Home of the Week: A Home that 'Rocks' in Malibu | Thoughts on Real Estate | Coldwell Banker Blue Matter
    January 29, 2014

    […] $3,250,000 million dollar estate is the living embodiment of our #HomeRocks hashtag, in that it is a home literally made of rock! The 1 bedroom and 2 bath home features 360 […]

    Reply
  42. #HomeRocks | CBHarper Blog
    February 3, 2014

    […] it won’t air nationally until the Grammy Awards on January 26th, but if you check out their blog, you can watch it now! We personally LOVE IT — what do you […]

    Reply
  43. Josie
    February 5, 2014

    #homerocks!

    Thank you Coldwell Banker Burnet
    Highland Park MN

    Reply
  44. VIDEO: Coldwell Banker’s Latest Hit to Be Released During Grammys | Playa Del Carmen Real Estate Listings
    February 17, 2014

    […] real estate giant will air its “Home Sweet Home” commercial during Sunday’s Grammys telecast, the second year in a row Coldwell Banker […]

    Reply
  45. 7 Home and Office Technology Trends from the Movie 'Her' | Thoughts on Real Estate | Coldwell Banker Blue Matter
    February 18, 2014

    […] we launched our “Home Sweet Home” ad on the Grammys a few short weeks ago, we’ll be debuting our second ad of 2014 on […]

    Reply
  46. Home of the Week: A Gentlemen’s Ranch for SXSW | Elaine Allinson's Blog
    March 18, 2014

    […] conference known as SXSW (South by Southwest). With thousands hitting the airports and returning home after the two week conference ended this weekend, we stay down south and take a look at a […]

    Reply
  47. Home of the Week: A Gentlemen’s Ranch for SXSW | Elouise Margita's Blog
    March 19, 2014

    […] conference known as SXSW (South by Southwest). With thousands hitting the airports and returning home after the two week conference ended this weekend, we stay down south and take a look at a […]

    Reply
  48. Home of the Week: A Gentlemen’s Ranch for SXSW | Earl Forbes Blog
    March 19, 2014

    […] conference known as SXSW (South by Southwest). With thousands hitting the airports and returning home after the two week conference ended this weekend, we stay down south and take a look at a […]

    Reply
  49. Home of the Week: A Gentlemen’s Ranch for SXSW | Lerner Realty Solutions
    March 19, 2014

    […] conference known as SXSW (South by Southwest). With thousands hitting the airports and returning home after the two week conference ended this weekend, we stay down south and take a look at a […]

    Reply
  50. #HomeRocks | CBHarper Blog
    April 29, 2015

    […] it won’t air nationally until the Grammy Awards on January 26th, but if you check out their blog, you can watch it now! We personally LOVE IT — what do you […]

    Reply

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