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We Believe in Home

But what I found once I became a part of the industry was that, as my former CEO Jim Gillespie always said, real estate professionals are realistic and rational, yet very positive people
Mike Fischer

Five years ago, almost to the day, I joined  Coldwell Banker Real Estate.  I joined the company during a pretty bad time for real estate, as it was the beginning (or middle, depending on what part of the country you live in) of a sustained and painful real estate recession (or depression, again, depending on where you live).

But what I found once I became a part of the industry was that, as my former CEO Jim Gillespie always said, real estate professionals are realistic and rational, yet very positive people. Over these past five, tough years, I have constantly traveled the country, meeting tens of thousands of our company’s agents, managers and broker/owners. Two memories pop into my mind during these trips…

I traveled to Michigan in 2009 and met frustrated, yet surprisingly positive agents and brokers who had every reason to be down.  600 agents, the largest group I had met with at a local meeting, had traveled from all across that great state to Lansing to talk about the future and to be inspired. They couldn’t just sit around at their offices and be gloomy…because they just loved Real Estate.

I traveled to Las Vegas in 2010, and spoke at our affiliate company’s agent meeting and found the morale to be unbelievably good despite the huge setbacks they were experiencing in the local real estate market.  The owner, Bob Hamrick, a high energy, one-man can of Red Bull, electrified his agents and managers on stage and while never mincing words about the state of the market, he left them with a great sense of hope and purpose.

And I began to understand that the “purpose” is what makes this industry so special.

I came from the auto industry, and while the professionals I met there and have become close to are wonderfully smart, energetic and just really good people, I never walked away from a meeting with the belief that there was a bigger sense of purpose to what we did.  I do now.

And I began to understand that the “purpose” is what makes this industry so special.

Real Estate is at its core, a sales industry…but one with purpose.  And at Coldwell Banker, we are firm believers in this purpose.

We Believe in real estate and all the benefits it can provide.  We Believe in what a Home can do to help a person or family grow and succeed in life.  We Believe in the communities where we work and live.  We Believe that there should always be an emotional part of the real estate equation while never ignoring the rational side.  We Believe in the true Value of a Home, as wonderfully showcased in our 2012 TV commercial.  And in 2013, We Believe more than ever that a home is really your castle, and we celebrate all the memories and experiences that make it so.

Sandi Laughlin is the manager of my hometown Coldwell Banker office.  My daughters are in high school so I go to most of the high school basketball games.  And so does Sandy and her husband, even though her kids have graduated.  She Believes in our community.  Heck, she was involved in a majority of the families in the stands moving to town and finding a home.  She watched as those little Mendham kids (that raced up the stairs to claim the biggest bedroom before their brother/sister did on the day of the closing) grew to over six feet tall and are now starting for the basketball team and still boxing out the competition.  She feels the pride on Senior Day when the parents come on center court to greet their kids in front of the hometown crowd.  The feeling I’m going to have when I greet my daughter Kelly at center court when the senior Cheerleaders are introduced. And I bet Sandy will be there to watch.

At Coldwell Banker, We Believe in home and all the magical things that come with it.  And that our calling in life is to find the one that’s perfect for our clients.  Please enjoy our 2013 TV Spot, but more importantly, our purpose.

Join our conversation about all things home by following the hashtag #CBbelieves.

 

#CBbelieves ad campaign advertising coldwell banker higher calling home purpose real estate tv ad tv commercial value of a home we believe
Mike Fischer
Mike Fischer

COO for Coldwell Banker Real Estate LLC. Ohio born, Jersey raised, NYC, LA and Nashville cultured. Father of three daughters and married to a saint. Undergraduate from Rutgers and MBA from Anderson School at UCLA. After 20 years in the car industry, Mike joined Coldwell Banker Real Estate LLC in 2008 where he guided a string of innovations while serving as the CMO. In 2013 Mike was promoted to COO where he oversees the Coldwell Banker brand’s internal operations, learning, talent attraction, international, events and marketing.

64 comments

  6. In my opinion, not as strong as last years video which had the stronger tagline “Where Home Begins,” and also was just a tad more personal that a wider audience could relate to… but the video makes a good point nevertheless. Great article too!

    Reply

  7. Awesome 2013 ad campaign! I love the link to this being our higher calling. Beautifully done Coldwell Banker ad team!

    Reply

  9. Great video!

    This Sacramento Realtor believes EVERYONE deserves a place to call home. From apartment to mansion, cottage to condo, a home is where you can be yourself, with those you love. I’m thrilled to be part of an organization that shares how we as Realtors #believe and can make it happen!

    Reply

  10. Wow! This is an awesome ad! It kinda gives me the chills…I can feel it! Thank you, it just makes me that much prouder to be a CBRB associate.

    Reply

  11. Very good ad. I think we are finally hitting the mark on good commercials. Nice job everyone. An ad we can all be proud of

    Reply

  13. Wow, engaging narrative, it makes you smile and Tom Selleck – what a voice – plus great job on the background music, Phillip Phillips from American Idol – love, love the ad, as always I am proud to be a Coldwell Banker Agent.

    Reply

  18. Great “tug at the heartstrings” message. Right on target with what America wants. After witnessing the favorite Super Bowl commercials last night (Paul Harvey Farmer and Budweiser’s Clydesdale) it is clear to everyone that is what appeals to emotions. Great job Coldwell Banker for keeping the silly stuff out (C-21 commercials last night – BAD) and giving us what we can be proud of.

    Reply

  19. Yea! A far cry from the stale, framed patriarchs of the past campaigns! This makes a connection with real life, family values, and the universal chalanges of our industry. Well done!

    Reply

  25. Last year’s ad was so excellent that I wondered how CB was going to follow it up. Obviously, extremely well!!! Love the ad and love the use of Phillip Phillips’ song “Home”. Young lady looks a lot like Reese Witherspoon 🙂 GREAT AD!!!

    Reply

  30. This is a great response to all of the negativity that has been coming in for the past 7 years. I am so proud to be a member of The Coldwell Banker Team. With the first part of this new year, we are seeing positive results and the market is improving in our area. Thank you for the inspiring ad to help America!

    Reply

  42. […] The home also features a top notch theater complete with the all important armrest buckets for popcorn or soda, spa like bathrooms, glowing sinks and an infinity edge pool that blends perfectly with the waterfront. Couple all the luxurious amenities and appliances with a perfect location in one of America’s most exclusive zip codes and you’ve got a place that anyone would want to call home. […]

    Reply

  45. […] We believe in many things here at Coldwell Banker Real Estate. We firmly believe in the true value of home and “all the magical things that come with it”. We believe in a home’s restorative powers after long days of work, in mini-super bowls with children in the backyard, in sharing quality time with family/friends during the holidays and so much more. But more than anything, with home purchases and sales often being the most complex, scary and expensive purchases of our lifetimes, we believe that earning and keeping trust is of the utmost importance. […]

    Reply

  46. […] We believe in many things here at Coldwell Banker Real Estate. We firmly believe in the true value of home and “all the magical things that come with it”. We believe in a home’s restorative powers after long days of work, in mini-super bowls with children in the backyard, in sharing quality time with family/friends during the holidays and so much more. But more than anything, with home purchases and sales often being the most complex, scary and expensive purchases of our lifetimes, we believe that earning and keeping trust is of the utmost importance. […]

    Reply

  47. […] We believe in many things here at Coldwell Banker Real Estate. We firmly believe in the true value of home and “all the magical things that come with it”. We believe in a home’s restorative powers after long days of work, in mini-super bowls with children in the backyard, in sharing quality time with family/friends during the holidays and so much more. But more than anything, with home purchases and sales often being the most complex, scary and expensive purchases of our lifetimes, we believe that earning and keeping trust is of the utmost importance. […]

    Reply

  58. […] We believe in many things here at Coldwell Banker Real Estate. We firmly believe in the true value of home and “all the magical things that come with it”. We believe in a home’s restorative powers after long days of work, in mini-super bowls with children in the backyard, in sharing quality time with family/friends during the holidays and so much more. But more than anything, with home purchases and sales often being the most complex, scary and expensive purchases of our lifetimes, we believe that earning and keeping trust is of the utmost importance. […]

    Reply

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