2016 Is the Year Smart Home Technology Will Be Mainstream

In advance of CES 2016, Coldwell Banker Real Estate released the results of its Smart Home Marketplace Survey, which found that the “smart home” is going mainstream faster than many originally thought.

Smart home technology is being adopted at a rapid pace – one that is faster than many people originally thought, according to a new survey from Coldwell Banker Real Estate.

The Smart Home Marketplace Survey, released just in time for CES 2016, polled more than 4,000 Americans and found that almost half either own smart home technology or plan to invest in it in 2016. This is significantly sooner than 2020, which has long been a benchmark for when the “smart home” will be mainstream.

The survey also found that 54 percent of homeowners would purchase or install smart home products if they were selling their home and knew that doing so would make it sell faster. Of that group, 65 percent would pay $1,500 or more.

If you happen to be attending CES this week in Las Vegas, you won’t miss Coldwell Banker. The brand is co-sponsoring the Smart Home Marketplace and hosting a CES conference session, titled “Selling Smarter: Real Estate and The Smart Home.” Also, Coldwell Banker will have a booth at Sands (Level 2, #71331), which will offer a 360-degree video tour of the home of New York Knicks legend Patrick Ewing, as well as a content hub, live-broadcasting to the brand’s YouTube channel and other social media channels, sharing home-related insights with the hashtag #CESCB.

You can check out additional Smart Home Marketplace Survey findings here, and to follow along with Coldwell Banker at CES, visit ces.coldwellbanker.com.

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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  1. Dustin Brohm
    January 7, 2016

    This is exciting, Athena. I’m a little surprised at the results of your survey, but also very encouraged. It’s amazing to me how many Realtors are completely blowing off the smart home revolution. They will simply be behind the curve. The ground is shifting underneath our feet right now and I’d say the vast majority of real estate professionals don’t have a clue. What a great opportunity to help your sellers make their home more appealing and unique, simply by adding a few inexpensive smart home devices.

  2. i am everyone
    April 13, 2016

    Hi there colleagues, nice article and pleasant arguments commented at this
    place, I am truly enjoying by these.

  3. Brent Wells
    October 27, 2016


    Wow! I mean 54%, that is way beyond my expectation. I would have thought 25% or so, but this is amazing. Smart home technology has been trying to make inroads for decades. I guess we finally have arrived.

    Great post, I really enjoyed it!


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