We all know pets are the final touch in making a house a home. That’s why in 2015, Coldwell Banker launched its Homes for Dogs Project, an initiative aimed at finding loving homes for adoptable dogs.

This year, the real estate brand unveiled a new advertising campaign, titled “Somebody to Love,” that showcases how pets can truly transform a home. In addition to this touching ad, Coldwell Banker offices nationwide are hosting events to benefit rescue and pet adoption organizations.

In this episode of NBC Open House, we met up with Coldwell Banker Coastal Alliance to learn about their Homes for Dogs Project initiative in Long Beach, CA. Hear how they’ve incorporated the program into their local marketing efforts in the video below.

To learn more about the Coldwell Banker Homes for Dogs Project visit coldwellbanker.com/homesfordogs.