Coldwell Banker Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), today announced Brandon Newman as vice president of marketing, where he will lead marketing efforts for the network of 100,000 affiliated sales professionals. Newman brings over 15 years of experience working with the world’s most celebrated brands to the role. He will oversee the brand’s national advertising, which has been ranked #1 among real estate companies for 12 years in a row by ACE Metrix.
Newman, who most recently served as head of marketing at Aston Martin for the North American, Latin American and Canadian regions, will work alongside the Coldwell Banker leadership team to guide all aspects of the brand’s long-term marketing strategy to ultimately drive market share and growth. He joins a brand with a storied legacy of integrated communications campaigns, which won 16 awards in 2023 across brand marketing, communications and PR.
“Brandon brings a profound perspective along with a wealth of marketing and communications experience,” said Jason Waugh, president of Coldwell Banker Affiliates. “Aligned with our vision for growth, Brandon will further ignite a passion for unmatched service to inspire our broker owner affiliates and global network of real estate professionals to rapidly achieve their business goals now and long into the future.”
“I am thrilled to bring my vision to the most iconic name in the real estate industry,” said Newman. “Powerful marketing campaigns highlight the commitment that Coldwell Banker has in guiding consumers through evolving market conditions, as well as providing broker-owners and agents with resources that better inform their clients. Forging deep brand experiences for consumers, global networks and stakeholders is part of my DNA, and I look forward to shining a light on this deep legacy with impactful and inspiring stories.”
“The art of storytelling is the most important tool in a marketer’s arsenal,” said David Marine, chief marketing officer of Anywhere Brands. “I am excited to see Brandon lead the Coldwell Banker brand marketing team where he will be crafting, planning for and delivering the brand’s narrative in a compelling way to real estate professionals and consumers alike. Beyond the mere transaction of properties, the Coldwell Banker tale has been told thousands of times for 118 years. I look forward to Brandon contributing to the longest-running, most successful and compelling story in real estate.”
Prior to his time at Aston Martin, Newman held pivotal roles at Mercedes-Benz USA as customer retention manager for the Northeast and West Coast, as well as digital experience and marketing director where he led marketing efforts for the largest owned retail operation globally. With a Master of Business Administration in Legal Studies & Finance from Hofstra University, his expertise extends across luxury, branding, communication strategies, digital, relationship management and experiential marketing to drive revenue growth.
He will attend this year’s Leadership Summit in Tampa from May 2-4, his first official Coldwell Banker appearance following this announcement.
