Behind the Scenes of Hoops

An early look at the making of the next Coldwell Banker Ad Campaign we call “Hoops”.

Hoops and home have always gone together. In this early look at the making of our ad campaign we’re calling “Hoops” – you’ll learn about this heartwarming and nostalgic story involving a family moving to a new neighborhood and the Coldwell Banker agent who helped make the transition easier for one kid.

Check out our commercial Hoops below. 

https://www.coldwellbanker.com/hoops-home-love-people/

Gustavo Gonzalez

Senior Manager, Content & Multimedia at Coldwell Banker Real Estate LLC. In his role he manages content strategy and execution across several platforms. He’s held other roles within the Marketing Department ranging from Previews & Product Development to the day to day management of the coldwellbanker.com redesign. Besides being a marketer, Gustavo is a filmmaker, musician and writer.