The Making of ‘Somebody to Love’

A behind the scenes look at how we crafted our latest commercial, ‘Somebody to Love’ – a story about home, love and companionship.

A home is more than just the walls and the roof that surround us, it is about the people, pets and love that fill every square inch of it. 

With 2015’s ‘Home’s Best Friend’ – we shed light on the love that waits for us inside while we go about our day outside of home. With our latest spot ‘Somebody to Love‘ – we shift to a singular story about a lonely man and dog who both need love.

Here’s a behind the scenes look at the making of ‘Somebody to Love’ and some interviews with key creatives who played a part in crafting our newest commercial.

Senior Manager, Consumer Engagement at Coldwell Banker Real Estate LLC. In his role he works on all national TV and online advertising initiatives, heads the brands’ internal video production as well as a slew of other projects. He’s held other roles within the Marketing Department ranging from Previews & Product Development to the day to day management of the coldwellbanker.com redesign. Besides being a marketer, Gustavo is a musician, writer, film & TV buff, avid sports fan, cereal aficionado, traveler, Tumblr and Tweeter.

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