Why Home Sellers Should Improve Curb Appeal & How to Start

Welcome to curb appeal week! A full week of landscaping tips and tricks from our friends at Scotts®, Miracle-Gro®, Ortho®, & Roundup®.

Welcome to the start of Curb Appeal Week! Whether your lawn took a beating from the harsh winter weather or you just aren’t sure where to get started with your outdoor yard work, we’ve got you covered. We are dedicating the next five days of blog and Instagram content to providing the best tips and tricks to improve your lawn and garden with help from our partners from Scotts®, Miracle-Gro®, Ortho®, & Roundup®.

Whether you are just sprucing your home up for spring or getting ready to put it on the market, there is nothing like green grass and beautiful flowers. If you are in fact getting ready to sell your home, great curb appeal can make a nice impact on your home’s value.

Did you know up to 15% of a home’s value can reside in the landscaping?1

According to SmartMoney Magazine, “…landscaping can significantly increase your home’s value and selling price.”1 Spending 5% of the total value of your home on landscaping, and doing it wisely, you can add 15% or more to the value of your home.1 Moreover, HomeGain reports that investment in landscaping generated an average return on investment of 258%, in terms of the increase in value of the home.2

Better yet, landscape improvements show fast results.  Simply put, that means high impact for moderate investment.

So are you ready for Tip #1? Here is it:

Green Up Your Lawn in Just 3 Days! (yes, really!)

SCOTTS® GREENMAX™ LAWN FOOD provides essential nutrients grass needs for deeper greening in just 3 days. It also improves a lawn’s ability to absorb water and nutrients as well as thickens grass to help fill in bare spots.

Phil Dwyer, Scientist at ScottsMiracle-Gro, adds “When homeowners need a fast way to green-up their grass , I ask, ‘Have you ever tried GreenMax™?’ A lawn fertilizer plus iron supplement, GreenMax™ can provide noticeable greening in just 3 days.”

Curb Appeal Week will share daily tips from Scotts®, Miracle-Gro®, Ortho® and Roundup® to start improving your home’s curb appeal. Learn how to update your lawn, flower beds, front porch, deck and other outside areas to prepare for sale. All tips can be completed in a single weekend!

Find more curb appeal project ideas from Scotts®, Miracle-Gro®, Ortho® and Roundup® here. 

1 SmartMoney, 2003  http://www.magicoflandscaping.com/Research/SmartMoneyMagazine_FertileGround.pdf

2 HomeGain, 2011  http://www.homegain.com/press_center/press_releases/show_release?pr_year=2011&pr=2011_01_19

Always read and follow label directions on these products.

Lindsay is the the Director of Media Engagement for Coldwell Banker Real Estate and manages the brand’s media and social media department. She is also a licensed real estate professional. In 2017 & 2018, she was named a top 20 social influencer in the real estate industry in the annual Swanepoel 200 power rankings.

Lindsay lives in Livingston, NJ with her college sweetheart and now husband Joe and rwelcomed another Joe into her life as she became a mom in June 2016.

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