Ralph Waldo Emerson most notably penned the phrase “A house is made with walls and beams; a home is built with love and dreams.”
While a roof over our head provides shelter, it is the love inside the home that makes it a refuge. While the walls of a house protect us from the elements, it is the love inside the home that protects us from everything else. While the foundation of a house keeps our feet out of the mud, it is the love inside the home that carries us over all of the other obstacles in life.
At Coldwell Banker, our calling is to help people find a place to call home, and if love is what makes a house a home, we wanted our campaign to highlight how even the smallest of things can fill it with love. This year our campaign was created to remind everyone that home is the place where love resides, and those looking to add more love into their lives need only look at adding a small addition to it – a four-legged one. For the past two years, we have worked with AdoptAPet.com to help find homes for more than 20,000 adoptable dogs. A dog’s unconditional love, eternal forgiveness and innate ability to help you melt the day’s stress away is what can turn any day, regardless of its troubles, into a joyful occasion upon entering that front door.
The physical and emotional shelter that home provides is one of the single greatest investments anyone can make, and adopting a dog into it. makes it even more valuable. Find out how you can help find homes for adoptable dogs through the Coldwell Banker Homes for Dogs Project at coldwellbanker.com/homesfordogs.
Whether love is represented by family, friends, passion or even a furry friend, we hope your home is filled with “Somebody to Love.”
Can’t even begin to say how proud this makes me to be a Coldwell Banker agent. CBRocks!!!
Hey,
Disabled Vet looking for a dog now in Bristow Va. and a ranch home around Chattanooga Tn.
Where should I start?
Mike
Hey Mike! Thanks for your service. Starting with your Local Adopt-a-Pet chapter would be a great place to look.
Congratulations to all of you for the nicest spot I have seen in a long while. Directing, editing, set design, casting….all just outstanding. A brilliantly edited piece of work IMHO.
Thank you so much, Richard!
I hope I am not pouring cold water on a anything but I need to ask about the commercial. I am crying my eyes out as I type because I just saw it for the first time and I guess at 63 yrs. it is entirely possible that I missed something. Why did the man in bed get up, go outside (after seeing his photo of his dead or divorced wife) and watch the dog patrol pick up that poor (sick or lost or old or injured or dead or??) dog. Did the man-in-bed call them? Why not take that poor dog he saw and invest in its well being instead of having to go to a pet store to adopt? Frankly in real life, I wouldn’t care really how he adopted a pet, just that he DOES adopt. But it REALLY upset me!! My stomach is in a knot.
Over the years I have adopted and rescued many dogs from horrible disgusting situations and without exception, each dog became a total winner! Of course every dog born is a winner in my eyes. But I do have a problem with the ad if that is what happened there. If not, please forgive me and explain that to me. And thanks so very much.
I would like to add that as a disabled, childless, low-income, widow who tries to live on my late husband’s and my own social security alone and who lost her last dog 2 days before Xmas 4 years ago, that I don’t have another dog right now because I could not afford the $150 to $600 adoption fees in Salem OR. I finally moved away back to the rural area I grew up in, and as soon as I have a home again I will be doing nothing but dog hunting! Ha! (I have had to stay “wherever” for awhile but found an old friend here and she has loaned me a bedroom! Sadly, she became a widow, 2 yrs ago. I lost everything in 2008 which was not much. Eventually I sold my cute little house there, only 1 week before the auction. Did not get enough to have another down payment tho, but did pay off that house and all the late fees so I’m looking at some government loans. Fingers crossed!!).
This generous woman has 2 smallish dogs who are wonderful and I have more or less “adopted” them. She calls me the dog whisperer because I have taught them a lot. But if anyone knows of a decent group that can help me get 1-2 smallish dogs of my own for about $100 or so for both, I would love to hear about it. I use a wheelchair sometimes and since those times are kind of running together, I hope to have a dog that will fit in my lap and that I can lift. When my Bobby died, I couldn’t get down on the floor to hold him while he died and it damn near killed me.Then I almost killed me. Again.
I actually don’t think this should all be published as there are a lot of unscrupulous people looking for people like me: easy marks! But I really want to know about that ad and its story line, OK? And where on the Oregon Coast or anywhere in Oregon there might be a place that I can adopt young to middle aged or even 1 senior dog and 1 youngish to middle aged for a low fee? You are doing good work here – keep doing it!!
Thanks – Penny
Hi Penny,
Our commercial, “Somebody to Love” shows parallel paths of two lost souls coming together to find home. The man has obviously lost something in his life, as hinted by the photo on his bedside, but no one by his side. The dog has lost his home or owner. They don’t meet until the man walks into a pet adoption event hosted by the Homes for Dogs project that Coldwell Banker has championed over the last 3 years, working to help adoptable dogs find home. We hope this heartwarming story gives you hope that more lovable dogs will find their fur-ever homes. If you’re looking for a place to adopt a dog, we know just the place! You can search using your zip code on Adopt-a-Pet.com and find a local shelter with plenty of pets waiting for lovely people just like you. Thank you for your comment and we’re sorry for any tears!
I agree with Penny. The commercial is showing parallel lives. The man is lonely and his heart is aching. The dog is alone and his heart is aching. They meet and fulfill a need in one another. I adopt a rescue within a few days of my former dog going to Doggie Heaven. I have a vacancy in my heart…time for a new “tenant.” Saves two lives that way.
Thank you. I volunteer for Senior Paws Sanctuary In Lehigh Florida. It’s so hard to get the seniors adopted. I got my Gracie when she was 12 and she is the light of my life. It so difficult to find foster homes and volunteers. We take in a lot of medically needy. lThank you for helping to save the precious voiceless beings. I
Dry your tears. The man who adopted the dog did not see the dog on the street. That is a different scene and just the build up to the pet store scene. One fabulous commercial!!!!
Who is the actor in this spot?
Great clip.thanks!
I am looking for details as to what they are doing to help. I love the commercials I am seeing. I volunteer for a cat and dog rescue and I am wondering if there are other parts to this program such as grants or sponsored adoptiin events such as Bissell’s Empty the Shelter program which helped us adopted 4 x the animals on their sponsored weekend. If not thT is ok as everything helps.
Hi Candy, Thanks for your comment! We host a national pet adoption weekend in the fall, this year it will be held on Sept 9-10. Also, our local Coldwell Banker offices host their own local events all across the country to help adoptable pets find loving homes.
You are all wonderful in all you are doing!
Sorry! I meant I agree with Victoria’s reply!!!!
So glad you agree, Rosemary! Thank you for your comment.
The commercial is great but what about Cats! There are so many cats and kittens that need homes but everybody seems to focus on dogs. Having rescued and welcomed both dogs and cats in my home, I would really like to see a promotion focusing on finding homes for both.
Hi K Jones! I too am a cat person 🙂 While our spot focuses on adopting a dog our partnership with Adopt-a-Pet encourages finding all adoptable animals a home!
I am a proud moma to four furbabies (dogs) I do belie in Adopt don’t Shop and hope others will take up the cause, Thank you Caldwell Banker for do this wonderful job. I may look up the local realtor in a few years when I sell my house, because if this is how you help those who need it then you must do a great job at selling also. Thank you so much
That makes us so happy to hear Terrie! We look forward to helping you (and hopefully meeting your furbabies!)
I love this project. It is wonderful and hits close to home as my daughter recently adopted a rescue dog . I also sell light up dog leashes as a side business / partnership with my havanese http://www.bella-cose.com . This is a fun side venture that gives us photo ops. Thank you for arranging this!!🐾🐾
I am moving in less than a week and the place I had for my dog fell through. I am now desperate to find a home for my dog and I can’t bear to leave him in a shelter. I live in Pennsylvania, can anyone please help me or direct me?
Thank you,
Maureen
Hi Maureen, sorry to hear about this. Have you tried reaching out in any local groups on Facebook?
I cry every darned single time I see that ad. Your Madmen and women are geniuses!
As the owner of a rescue dog, one very similar to the one in your ad, I was wondering the title of the song you use in your commercial. It’s few lyrics are compelling.
be.
I love this commercial and I appreciate what you’re doing to help unite rescue animals with fur-ever homes.
The music is spectacular and if you will release it I (and perhaps others) would love to purchase it and maybe that could provide another revenue stream for rescued animals.
Thanks for that bright spot in a sea of worthless commercials.
Thank you so much for your comment, Cheri!