Renewing a Commitment to Find Homes for Dogs

By extending their program, Coldwell Banker and will “raise the ruff” for adoptable dogs in 2016

Dogs make every day awesome – that’s why Coldwell Banker Real Estate has extended its collaboration with and will continue its successful “Homes for Dogs Project” into 2016.


Last year, Coldwell Banker was inspired by the canine stars of its successful and popular “Home’s Best Friend” television commercial. Upon learning that half of the featured pups were adopted, Coldwell Banker set out on a mission to make a difference for the millions of adoptable pets around the country in need of a loving home.

The extension of the campaign will further opportunities for Coldwell Banker affiliated offices to join forces with local shelters and rescue groups through their association with

As we look ahead to this continued collaboration, we’d also like to celebrate last year’s successes and look to these awesome moments as inspiration for 2016.


  1. 20,000 adoptions in only eight months
  2. 88,000 sales associates and 15,000 shelters and rescue groups working together
  3. More than 675 local adoption events during the Homes for Dogs National Pet Adoption Weekend in August 2015 (Stay tuned: the adoption event will be replicated in Fall 2016!)

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The Coldwell Banker “Home’s Best Friend” advertisement has also been extended into 2016. Coldwell Banker will launch another canine-centric ad spot as part of a new campaign being released in March.

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After nearly 110 years of helping people find homes, Coldwell Banker is now in the business of finding dogs homes. It’s why presented Coldwell Banker with the first ever Companion Animal Champion Award for its incredible commitment to man’s (and home’s) best friend at the annual Coldwell Banker Generation Blue Event in September 2015.

Stay tuned to learn more about what this dynamic partnership has in store for 2016!

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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  1. Robert Pittman
    February 21, 2016

    Wanted to know if we could post the “Home’s Best Friend” television commercial on our social media pages (facebook, twitter, google plus) or if we need to wait until a new 2016 commercial comes out.

    • Victoria Keichinger
      February 22, 2016

      Hi Robert,
      You can certainly share the “Home’s Best Friend” ad on your social platforms. The new 2016 campaign will not be launching until Spring. We’ll be sure to communicate when it’s ready!

  2. Jennifer Sterne
    March 29, 2016

    Hi there, I love this! We really need more collaboration between rescues and those with big voices, exposure, and advertising dollars.

    How about cats next??


  3. Shari Punt
    May 9, 2016

    Our first Homes For Dogs adoption day was a BIG success with 6 dogs finding their forever homes!! A huge thanks to Marley’s Mutts and their Mutt Malitia, our own Coldwell Banker Preferred volunteers, Dickey’s BBQ, Primetime Signs and all those who came out to support such a great cause! We have adoption days scheduled throughout 2016 w Marley’s and the Bakersfield SPCA. Watch our FB page and follow us on Instagram (coldwellbankerbakersfield) for info.

  4. Sheila Panno
    July 18, 2016

    When is the 2016 Adopt-a-Pet weekend?

    • Victoria Keichinger
      July 18, 2016

      Hi Sheila, We haven’t yet confirmed dates. We’ll be sure to communicate to the network as soon as we know more!

  5. Rachel Scarborough
    August 9, 2016

    Do you have specific dates for the Adopt a Pet weekend yet? Also, where can I get more information on the event for my office? Thank you!

  6. Roxanne Portell
    September 27, 2016

    Do you have a weekend set for the 2016 Adoption Weekend? And, how can our office be involved?

  7. Angela Pitts
    March 8, 2017

    Is this campaign continueing for 2017.
    I am in the process of starting a campaign for rescue groups and was going to tie the two together in my marketing if possible.

    • Victoria Keichinger
      March 8, 2017

      Hi Angela,
      The Homes for Dogs Project is something Coldwell Banker continues to support. Our first advertising campaign of 2017 will launch March 27. You’ll find out more very soon! Best of luck with your campaign and please keep us posted on your success!

  8. Robyn Lezer
    March 29, 2017

    Great job! I’ve been looking for a dog for a long time now. My problem is I suffer from severe depression and it has been recommended by my doctor to get a companion animal. I have been to all the shelters and online, but because of my fixed income it is nearly impossible for me to rescue one of these animals. Is there any programs that will help a person like me to be able to get a new friend?

    Thank you

    • Lindsay Listanski
      April 4, 2017

      Hi Robyn,

      We would be happy to put you in touch with our friends at Adopt a Pet to discuss options.

  9. Meri Assero
    April 6, 2017

    I really like your program. As an animal advocate, rescuer and Crossposter, I have to wonder why your program does not include cats. More cats are MURDERED per year, month, week than dogs. ANIMALS ARE ANIMALS. All deserve to have warm, loving furever homes, and to live life and be happy.
    I would appreciate either you include cats in your program, or start another program for cats. Actually, a program for all loving animals would be phenomenal.

    • Victoria Keichinger
      April 10, 2017

      Hi Meri, While the name of the campaign may be “Homes for Dogs,” our partners at have listings for all kinds of adoptable animals and we fully support giving loving homes to all furry friends.

  10. Joseph Kelly
    April 17, 2017

    I applaud your program to help dogs find homes. And I’m happy you do the same for cats. But to exclude cats from the name of your project and in your ads, you are in effect saying, “Let’s help these dogs find some loving homes. Cats? To hell with cats!” If someone has to look for the information, you dropped the ball. Pet sharks, snakes, bats, aligators, I get that. But cats? Good God!!!


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