The Coldwell Banker Way of Advertising
National advertising campaigns that have scored highest in effectiveness for the real estate category five years running and innovative media activation make the Coldwell Banker Way of Advertising successful on screens big and small.
In real estate, exposure is everything. And from the top down, the Coldwell Banker brand provides it. Our national advertising campaigns have scored highest in effectiveness for the real estate category five years running*, providing valuable brand recognition that benefits our network of real estate professionals worldwide.
Leading campaigns have included stories that pull at the heartstrings and ads that have you at the edge of your seat. From puppies to X-Men, basketball to the power of the color blue, the true value of home and all the stories told within are where Coldwell Banker shines. Here are just a few of the noteworthy campaigns from Coldwell Banker in 2018:
“Old Dog New Dog” tells the story of how four legged friends make a house a home, highlighting a partnership with Adopt-a-Pet.com and the Coldwell Banker Homes for Dogs Project that helped hundreds of thousands of adoptable dogs find forever homes.
“Hoops” speaks to our love and dedication to people and home since 1906 and to our agents’ ability to “read the situation” and show the unmistakable, irreplaceable power of human touch.
“Blue” highlights the power of the color blue. From the big blue sky to the deep blue sea, blue is true and blue is beautiful. And that’s why it is the official color of Coldwell Banker.
While we pride ourselves on telling great stories on screens big and small, the innovative ways we reach our target audience through media are worth mentioning, too. Whether it be through top-tier media partnerships like our world-class partnership with NBC that features co-produced (and Emmy-award winning!) content showcasing Coldwell Banker agents on the real estate TV programming Open House, or tentpole activations like our “Hoops” campaign that ran on TV and digital streaming of the Men’s College Basketball Tournament, or leveraging big data from our CBx Technology Suite to target the right buyer for a home, Coldwell Banker is leading the way in media activation, too.
And in a business where local expertise is everything, the Coldwell Banker brand also provides opportunities for our network to leverage the world-class creative in their own marketing. Customized versions of the national ads and elegant collateral present our real estate agents in a sophisticated and professional light at every touchpoint.
If you want to be part of a brand with the most effective advertising in the industry, visit coldwellbanker.com/careers to find out why your next move should be with the Coldwell Banker brand.
*Ace Metrix 2012-2017
Victoria Keichinger is the Director, Brand Marketing for Coldwell Banker Real Estate. When she's not managing national media and advertising for the Coldwell Banker brand at work, she finds herself most at home in Jersey City, NJ with her pre-school crush turned spouse (and baby on the way). A true francophile, she loves to travel and will go anywhere there are ski slopes.