Winter House Selling Secrets from Coldwell Banker Agents

In this segment of Open House on NBC, Coldwell Banker affiliated agents show why the winter might actually be the most advantageous time to sell your home.

To those who believe you must wait until spring to put your home on the market, think again. In the below segment of Open House on NBC, Coldwell Banker affiliated agents show why the winter might actually be the most advantageous time to sell your home. When temperatures are at their coldest, here are a few tips on how to make your home the hottest on the block.

Here are a few pieces of advice from Coldwell Banker affiliated agents around the country:

“One of my favorite ways to show property is by boat. Imagine someone coming down from Ohio or New York, where it’s cold and snowy, and I take you out on the Sarasota bay front or in the Gulf and show you your dream house. It’s the easiest sale I’ve ever made!”
Roger Pettingell
Coldwell Banker Residential Brokerage, Sarasota, FL

“Light a fire. It creates a warm ambiance in the space and encourages the buyer to imagine themselves in the home.”
Rosemary McCready
Coldwell Banker Residential Brokerage, Weston, MA

“One of the secrets to keeping your house ready to show in the winter months is to keep up with your curb appeal. One of the ways that you can do that is to add lighting, including sconces or lanterns on your front walkway.”
Roger Morris
Coldwell Banker BAIN, Seattle, WA

“We typically see our market heat up long before the snow has melted. The best advice I have is to simply be available for sale. Don’t wait for the weather to warm up because buyers in our market aren’t waiting to start their search. I usually recommend that my sellers get their home on the market sometime in January because our sales really start to pick up in February. If you’re not living at the property, I still recommend that you keep the thermostat set at a comfortable temperature. It should be warm enough that buyers want to consider the best features of your home.”
Stephanie Cutter
Coldwell Banker Residential Brokerage, Chicago, IL

“The best advice I can give to home sellers looking to sell their home in the wintertime is to price it correctly, get it staged, and declutter your home as much as possible.”
Alice Chin
Coldwell Banker Residential Brokerage, Naperville, IL

“Make sure you clear all of your walkways of snow and ice. Throw any extra pillows and blankets you have on furniture to make it nice and cozy inside.
Leah Canfield
Coldwell Banker Rounds and Porter, Breckenridge, CO

Header Image: 109 Willoughby Way, Aspen, CO listed by Carrie Wells for $39,750,000

Victoria Keichinger is the Director, Brand Marketing for Coldwell Banker Real Estate. When she's not managing national media and advertising for the Coldwell Banker brand at work, she finds herself most at home in Jersey City, NJ with her pre-school crush turned spouse (and baby on the way). A true francophile, she loves to travel and will go anywhere there are ski slopes.

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