MADISON, N.J. (March 5, 2020) Today, Coldwell Banker Real Estate LLC, a Realogy (NYSE: RLGY) brand, announced that Coldwell Banker® affiliated agents conducted approximately 27,600 transactions of homes priced at $1 million or more in 2019, more than any other national real estate brand. On average in 2019, this equates to approximately $144.4 million in sales every day by the Coldwell Banker brand in $1 million or more luxury homes, with an average sales price of $1.9 million.
All $1 million+ properties listed with a Coldwell Banker affiliated agent have access to a best in class suite of marketing tools under the Coldwell Banker Global Luxury® program. Affiliated agents in this program are equipped with a wealth of knowledge and resources to succeed in a competitive luxury market. These resources include: the brand’s distinguished luxury certification course; an alliance with the Institute of Luxury Home Marketing, which provides industry insights for the program’s existing research assets like The Report: 2020 Global Luxury Market Insights, A Look At Wealth: Millennial Millionaires; and a best-in-class domestic syndication package for luxury properties plus international syndication of $2 million+ listings through the program’s relationship with List Hub Global.
Ricardo Rodriguez, the top-producing Global Luxury Property Specialist with Coldwell Banker Residential Brokerage in Boston, Mass., takes pride in the brands tools like “The Report,” that help him stay up to date on industry trends. He commends the Coldwell Banker Global Luxury program for always making the latest industry data easily available and believes that this knowledge has given him a winning edge with clients.
Another powerhouse real estate group, The Kehrig Team, made the jump from Compass to Coldwell Banker Real Estate in early 2020 for the brand’s committed leadership and focus on agent success.
QUOTES:
“Knowledge is power. Industry professionals need access to the best tools to help them be successful, especially in today’s competitive landscape. As it enters its fourth year, the continued growth of the Coldwell Banker Global Luxury Program can be attributed to our affiliated agents’ tenacity for learning, impeccable service to clients, and support from all levels of leadership. We’re excited to help create opportunities for Coldwell Banker Luxury Property Specialists and their high net worth clients.”
– Ryan Gorman, president and CEO of Coldwell Banker Real Estate LLC
“The Coldwell Banker Global Luxury® program stands out as a premier marketing program for Coldwell Banker Real Estate, connecting our affiliated agents to the most prestigious and noteworthy clientele. Now more than ever, the talent in the Coldwell Banker network continues to show its expertise and value. Understanding the complexities of selling high-end homes is a skill that few possess – but time and again our agents prove their dedication to the details and exemplify what it means to be service-oriented.”
– Craig Hogan, vice president of luxury for Coldwell Banker Real Estate LLC
If you would like to know more about what it means to be a Coldwell Banker Global Luxury Specialist, visit cbglcareers.com
About Coldwell Banker Global Luxury®
The Coldwell Banker Global Luxury® program legacy traces its roots to 1933 and has been a world leader in luxury real estate since. Coldwell Banker Global Luxury Property Specialists are an exclusive group within the Coldwell Banker organization, making up under ten percent of independent sales associates affiliated with the brand worldwide. Coldwell Banker affiliated agents conducted 27,595 transactions of homes priced at $1 million or more in 2019, more than any other national real estate brand. This equates to $144.4 million in sales every day with an average sales price of $1.9 million in this category. Coldwell Banker, the Coldwell Banker logo Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered marks owned by Coldwell Banker Real Estate LLC. Each franchise is independently owned and operated.
About Realogy Holdings Corp.
Realogy Holdings Corp. (NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby’s International Realty®. Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy’s affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories. Recognized for nine consecutive years as one of the World’s Most Ethical Companies, Realogy has also been designated a Great Place to Work and one of Forbes’ Best Employers for Diversity. Realogy is headquartered in Madison, New Jersey.
Media Inquiries:
Athena Snow
Coldwell Banker Real Estate LLC
973.407.5590
Athena.Snow@coldwellbanker.com
Rachel Braude
G&S for Coldwell Banker Real Estate LLC
917.595.3061
RBraude@gscommunications.com
