Coldwell Banker Virtual Education Expo

The 2020 lineup of Virtual Education Expos has been an enormous success. Open to all, and intended to provide support to real estate professionals during this unprecedented time, the sessions offered real time intel in the spirit of knowledge sharing, with content specially curated for real estate professionals. If you’d like to revisit any of the fantastic tips and strategies covered so far, check out the links below for all the details.

We hope you’ll join us for the next series, coming your way in 2021. Stay tuned for details about what Coldwell Banker^® has in store for you and your business success in the new year.

2020 events:

Success in 2021: We’re now officially in the final quarter of the year, which means it’s planning time! As hard as it is to believe, 2021 is just around the corner. Key steps along the path to success are taking the time to reflect on the past year and determining your goals for the next. Chris McChesney, the global practice leader of execution for FranklinCovey Co. and co-author of bestseller The 4 Disciplines of Execution, shares his winning strategies designed to deliver real results. Chris is well-known in the business world for his high-energy and engaging presentations. This is just what you need to start the new year off with a bang!
- November 5, 2020
- Course Replay: Watch the full recorded session of the event

How to Avoid Deal Killers: For October’s Virtual Education Expo, Eric A. Jacobs president of Clear Title Group in South Florida identified the common problems that derail closings and helped us understand the simple steps we can take now to avoid them. Identified as one of Florida Trend’s Legal Elite, Eric is a master at weaving his understanding of the law with the practicalities of business to offer valuable insights and advice you can’t afford to miss.
- October 1, 2020
- Course Replay: Watch the full recorded session of the event
- PRESENTATION: How to Avoid Deal Killers: This is the presentation deck that was utilized for this virtual training.

How to Create a Digital Marketing Strategy: There is more to online marketing than just running an ad or boosting a post. In order to capitalize on the increase in the number of consumers who are now turning to the online world for their real estate needs, agents must have a digital marketing strategy. Wikipedia defines strategizing generally as setting goals and priorities, determining actions to achieve those goals and mobilizing resources to execute the actions. For September’s Virtual Education Expo, Victoria Keichinger, vice president of brand marketing for Coldwell Banker Real Estate LLC; Randy Bragdon, field marketing director for Southern California and Arizona; and Alicia Eisenbise, social media manager for Coldwell Banker Real Estate LLC, will teach us the tips and tricks on how to best market yourself and your listings.
- September 3, 2020
- Course Replay: Watch the full recorded session of the event
- PRESENTATION: How to Create a Digital Marketing Strategy: This is the presentation deck that was utilized for this virtual training.

Virtual Lead Generation and Conversion: As more people choose to stay at home and practice social distancing, virtual leads are on the rise. What are you doing to get in front of today’s online buyers and sellers? In this month’s Virtual Education Expo, discover how to generate more leads in a virtual world and learn valuable tips on achieving higher conversion rates.
- August 6, 2020
- Course Replay: Watch the full recorded session of the event
- PRESENTATION: Virtual Lead Generation with a Virtual Twist: This is the presentation deck that was utilized for this virtual training.
Traditional Lead Generation with a Virtual Twist: According to a survey conducted by a national lender, 53% of buyers plan to buy a home in the next year. Find out what you can be doing right now to build your listing inventory to address the pent-up demand resulting from factors surrounding COVID-19, and how to position yourself to rule the recovery
- July 9, 2020
- Course Replay: Watch the full recorded session of the event
- PRESENTATION: Traditional Lead Generation with a Virtual Twist.: This is the presentation deck that was utilized for this virtual training.

Facebook Follow-Up Series Part Four- Using Facebook Native Tools to Run Your Business
- June 5, 2020
- Course Replay: Watch the full recorded session of the event
- PRESENTATION: Using Facebook Native Tools to Run Your Business: This is the presentation deck that was utilized for this virtual training.

Pricing and Presenting in a Virtual World: Patrick R. O’Connor and Deb Paton-Showley, two incredible Coldwell Banker agents who have refused to let a pandemic slow down their business joined the June Running a Virtual Real Estate Business from A-Z series. Patrick and Deb shared what they are doing to grow their business virtually and how other agents can apply similar strategies to do the same.
- Thursday, June 4
- Course Replay: Watch the full recorded session of the event.
- PRESENTATION: Pricing and Presenting in a Virtual World: This is the presentation deck that was utilized for this virtual ed expo.

Facebook Follow Up Series Part Three – Running Ads on Facebook
- Friday, May 29
- Course Replay: Watch the full recorded session of the event
- PRESENTATION: Running Ads on Facebook: This is the presentation deck that was utilized for this virtual training.

Facebook Follow Up Series Part Two – Overview of the Facebook Platform
- Friday, May 22
- Course Replay: Watch the full recorded session of the event
- PRESENTATION: Overview of the Facebook Platform: This is the presentation deck that was utilized for this virtual training.

Facebook Follow Up Series Part One – How to Create a Facebook Business Page and Why It’s Important
- Friday, May 15
- Course Replay: Watch the full recorded session of the event
- PRESENTATION: How to Create a Facebook Business Page and Why It’s Important: This is the presentation deck that was utilized for this virtual ed training.

Open House Tours with Facebook Live: You spoke, and we listened. One of the most common requests you shared during our April Education Expos was for more information on using Facebook to host virtual open houses and showings. Elizabeth Ghosh from Facebook will join us to share instructions, tips and best practices you can use immediately to create an engaging and memorable experience when virtually showcasing your listings.
- Thursday, May 7 at 2:00pm ET/ 11:00am PT
- Course Replay: Watch the full recorded session of the event.
- PRESENTATION: Open House Tours with Facebook Live: This is the presentation deck that was utilized for this virtual ed expo.
- Additional Notes: Elizabeth Ghosh will be hosting a four-part weekly follow-up Facebook series for agents beginning May 15. Details are in the attached CB Briefs article.

Investing in You: In a challenging market, doubling down on yourself and your personal real estate identity presents opportunity to outshine your competition. Join David Marine, Chief Marketing Officer at Coldwell Banker and Jan Loomis, National Vice President of The Creative Studio at Coldwell Banker, as they share strategies for branding, consistency, building an authentic identity and investing in you and your business.
- Tuesday, April 14 at 2:00pm ET / 11:00am PT
- Course Replay: Watch the full recorded session of the event.
- PRESENTATION: Investing in You: This is the presentation deck that was utilized for this virtual ed expo.

CARES: What You Need to Know: During this live event, we will review highlights from the recently passed the Coronavirus Aid, Relief, and Economic Security (CARES) Act. Coldwell Banker President Ryan Gorman and representatives from the National Association of REALTORS^® will join us to discuss how this financial stimulus package affects real estate professionals and their clients.
- Thursday, April 9 at 2:00pm ET / 11:00am PT
- Course Replay: Watch the full recorded session of the event.
- PRESENTATION: Cares- What You Need to Know: This is the presentation deck that was utilized for this virtual ed expo.
- Below are some helpful resources from NAR for your frequently asked questions from the event:

Mortgage Rates & Refis: Helping Homeowners Navigate Today’s Market: As our country continues to navigate through these unprecedented times, the current housing and lending market may present an opportunity for you to help guide your clients and serve as their trusted advisor. Victor Ciardelli, President & CEO of Guaranteed Rate Affinity, and Tim Foley, Coldwell Banker Realty Executive Vice President, share details on what we are seeing now in terms of disruption to the marketplace, lessons learned from past downturns, new programs designed to close mortgage transactions with zero human interaction and how to add value to your clients in this space at a time when they may need it most.
- Tuesday, April 7 at 2:00pm ET / 11:00am PT
- Course Replay: Watch the full recorded session of the event.
- PRESENTATION: Mortgage Rates & Refis: Helping Homeowners Navigate Today’s Market: This is the presentation deck that was utilized for this virtual ed expo.
- GRA Social Media Assets– This social campaign has two social media image assets with different messages that you can post to social media to educate clients on mortgage refinancing.
- FAQs from Mortgage Rates & Refi Virtual Ed Expo: Answers to popular questions asked during the virtual education expo event.

Secrets from Social Media Influencers: Get social savvy! Facebook has over 2.32 billion active monthly users, and Instagram has over 1 billion. Hear from two of Coldwell Banker’s biggest social media influencers who will share the art and science behind their rock star status in the ever-important social media world.
- Thursday, April 2, 2020 @ 2pm EST/ 11am PST
- Course Replay: Watch the full recorded session of the event.
- PRESENTATION: Secrets from Social Media Influencers: This is the presentation deck that was utilized for this virtual ed expo.

The 100 Days Effect: The actions you take today directly impact your business 100 days from now. Hear from industry leaders who have persevered through a down market.
- Tuesday, March 31st @ 2pm EST/ 11am PST
- Course Replay Watch the full recorded session of the event.
- PRESENTATION: The 100 Days Effect: This is the presentation deck that was utilized for this virtual ed expo.

How to Market in a Virtual World: Agents in vacation markets or ones who frequently work with foreign buyers have years of experience selling properties virtually. This session will share their tips and tricks, covering valuable tools such as Instagram and Facebook stories, as well as best practices for video tours or virtual open houses.
- Thursday, March 26, 2020 at 11 AM – 12 PM PD
- Course Replay Watch the full recorded session of the event.
- PRESENTATION: How to Market in a Virtual World: This is the presentation deck that was utilized for this virtual ed expo.

Resources

May 2020 Virtual Learning Course Calendar for Agents (Posted 5/7/2020)

How to Look and Sound Your Best on Webcam– Watch this short video on tips how to prepare yourself for success to participate in web conference.

April 2020 Virtual Learning Course Calendar for Agents