Coldwell Banker Perfectly Positioned to Win the Real Estate Game

Ingenuity plus network plus powerful brand reputation sets us up to lead for the long-term

Charlie Young, Coldwell Banker president and CEO, spoke with Patrick Kearns of Inman to discuss why Coldwell Banker is in the leader’s spot when it comes to the future of real estate.

The full article covers why Coldwell Banker has the upper hand when it comes to the competitive landscape, real estate tech and brand.

Here are a few key takeaways.

On why Coldwell Banker is in the leader’s spot:
“We have size and scale and quality that others can’t match… we’ve developed a toolset for our agents and for consumers that solves real problems and moves the needle…. Our brand is a great differentiator. It has been in the premium position in real estate for many, many years… You can’t buy the brand reputation and presence Coldwell Banker has with agents and consumers.”

On ingenuity in action – the CBx Tech Suite:
“Coldwell Bankers’ CBx technology suite has been live and in the market for over four years. In that timeframe, we have given our agents and the consumers they serve an advantage in the marketplace. Nobody is even playing in this space yet…. Compare that to Keller Williams. Keller Williams, said, “we’re a tech company.” I would never claim we’re a tech company. We’re a real estate company that applies technology to help solve problems for agents and consumers.”

On the competitive landscape:
“We’re a highly profitable organization, and we are doing well in the marketplace. We’re focused on the value proposition and driving innovative change that’s going to impact the lives of the consumers we serve and the agents we serve…. Market-to-market, Coldwell Banker companies are the leaders in their marketplaces. It puts us in an absolutely great position.”

On Project North Star and the core values that define the Coldwell Banker brand:
“I would put our brand up against anyone, as it relates to innovation and driving change in today’s marketplace. Ingenuity and excellence are two of our four core values that are driving the rebrand. The rebrand is about putting a spotlight on how Coldwell Banker is actually leading through this period of change…. We’re very proud of it and we’re excited about it.”

To find out more about how Coldwell Banker can be the place that supports you and your business, visit Coldwell

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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