The New Way to Stage a Home: Smart Home Staging

The trick to standing out in a competitive real estate market may be a smart move.

Staging your home properly is key to generating buyer interest and getting the best selling price. In today’s competitive marketplace, millennial buyers are especially attracted to homes that incorporate smart technology. That’s why Coldwell Banker teamed with some of the leading names in smart home to develop the Smart Home Staging Kit. This kit easily and inexpensively converts your home into a certified Smart Home, and it’s available exclusively from Coldwell Banker.

In a recent segment on NBC Open House, hear how smart home staging is revolutionizing traditional real estate practice from Danny Hertzberg of The Jills, #1 Real Estate Team in America and Bob Burns, President of Coldwell Banker Mid-America Group, REALTORS® from the floor of the Consumer Electronics Show.

smart home_staging

The Smart Home Staging Kit is available on, and includes:

Nest Learning Thermostat
Nest Protect smoke and carbon monoxide alarm
Nest Cam indoor security camera
August Smart Lock
August Connect
Lutron Caséta wireless lighting starter kit

What’s more? Every certified Smart Home on receives a special smart home icon, letting buyers easily search for homes that incorporate this technology. Search for a smart home in your area at

Victoria Keichinger is the Vice President, Brand Marketing for Coldwell Banker Real Estate. When she's not managing national media and advertising for the Coldwell Banker brand at work, she finds herself most at home in Jersey City, NJ with her pre-school crush turned spouse and son. A true Francophile, she loves to travel and will go anywhere there are ski slopes.

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  1. Manuel Pascual-Gonzalez
    February 13, 2017

    Hi Victoria!

    I love the report on the smart home, we are trying to work with Coldwell Banker to bring the smart staging to our services, I do believe it does increase the value of the property and definitely stands out in this competitive market… I will love to discuss this with the D.C. Regional Team…

    Thanks and Kind Regards

    • Victoria Keichinger
      February 17, 2017

      That’s wonderful, Manuel. Glad to hear you’re incorporating smart home into your business strategy as well.

  2. Bill Ferguson
    May 31, 2017

    Great idea to stage smart homes. Coldwell should include the iGuardStove product that I saw. It automatically shuts off the kitchen stove when people walk away and forget their cooking. It connects to the Internet to send text messages about the stove being used and other great home health and safety features. It’s brilliant. Its all about protecting family and your new home that Coldwell just helped you buy.

  3. Rochelle Reding
    January 23, 2018

    I am having a hard time finding a printable page with our smart home definition. There is a smart home checklist link on one of our smart home pages that is no longer working. Is there a printable page to use with our clients to gather the information of technology they have in our home? I took the certification class but need some printable tools to communicate this well.


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