Vinyl is the New Black at CES 2015
Vintage Reborn at the Consumer Electronics Show
At the Consumer Electronics Show it is all about the future. From 4K TVS to virtual fitting rooms, innovation is a term that seems to enter just about every conversation on the trade show floor. And while some of these products seem unobtainable due to cost or the fact that they are simply prototypes, there are some products that you just want to hand over your credit card and bring right home with you. For me, it was seeing a blast from the past -a staple of home entertainment – married with a new look that boasts an edgy design and nostalgia; it was the Crosley Turntable.
Growing up my taste of music was always a little different from my friends. While they listening to the Backstreet Boys (cringe) I listened to Carlos Santana and Jeff Beck. While they blasted Britney Spears I was searching Napster for Led Zeppelin and Uriah Heep. My love for music came from my dad who owned a recording studio in NYC. Music has always had a very special place in our home and entering the Crosley Booth as CES brought back a wave of nostalgia like a warm blanket.
The turntable has made a strong comeback over the past few years and I predict the trend will only continue. So what makes Crosley so special? First, let’s start with their legacy. Like Coldwell Banker Real Estate, Crosley has been around for quite some time. With 95 years of business under their belt, I have admiration for their ability to evolve with the times. Let’s be honest, in a world filled with iPods and every type of music playing device imaginable, it took perseverance and a dedication to their craft to ensure their products stood the test of time.
Not only have they made their design simply gorgeous from a color perspective but they have also realized the importance design plays with consumers, like millennials, who didn’t grow up with or even know how to use a turntable. While I am most certainly not a One Direction fan I think it is genius they are licensing their product and using the band’s mega-popularity to gain awareness in a market that is completely new to them.
And while they look like strictly turntables they also function as digital media players. Yes, that’s right you can plug in your iPhone and play mp3s. Some might see this as a sell out, I see it as adapting with the times.
The final thing I like about the Crosley turntables is the price. With most of their products under $100 it is refreshing to see affordable tech in an often wallet crushing arena.
So if you are looking for home technology that is affordable, beautiful and a little retro, a Crosley Turntable is the perfect item to add to your home.
Want to read more about what we saw at CES? Click here.