Making a Video Listing Sing

Why “home” is music to our ears!

What sells a house? Sure, meeting a buyer’s must-haves is important: the right number of bedrooms or a newly refinished kitchen. But, what really sells a home is not objective at all–it’s the feeling a buyer gets when he walks through the door, the story a buyer sees unfolding in the space.

Video has long been the modern mode of storytelling, which is why Coldwell Banker Real Estate agents use video as a way to show prospective buyers the story of a home.

But, long before video, music served as a way to tell a story. What happens when one seller takes an active role in creating the listing video of his home? He makes the listing sing! Literally. Coldwell Banker Roth Wehrly Graber, in Fort Wayne, IN asked one seller, who happens to be a talented musician, to perform Phil Phillips’ song “Home” as the soundtrack for the listing video of his home.

Not only does the song tug at the heart strings, but the fact that the seller is singing it from his own living room makes it all the more personal– as if the seller is opening the door to his home and inviting us in.

Watching this, can’t you just see your family sitting on the sunny patio with a pitcher of fresh lemonade? How about little faces peeking through the stair railing? That is the story we help buyers see. And that is why video tours are so important to the buyer experience.

That said, it’s not just about the buyer experience. No one knows the story of a home better than the seller. Involving the seller in the listing process can bring valuable emotional appeal that ultimately sells a home.

Music moves us.  But, does it really move us?

Header Image Source: tunessence

Victoria Keichinger is the Director, Brand Marketing for Coldwell Banker Real Estate. When she's not managing national media and advertising for the Coldwell Banker brand at work, she finds herself most at home in Jersey City, NJ with her pre-school crush turned spouse (and baby on the way). A true francophile, she loves to travel and will go anywhere there are ski slopes.

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