As Coldwell Banker® approaches its 120th year, the iconic real estate brand closed 2025 with purposeful, strategic growth strengthening its U.S. footprint, expanding globally, and welcoming new companies and offices that reflect the brand’s enduring appeal to entrepreneurial operators and top-producing teams worldwide.
Across residential and commercial networks, 2025 was defined by disciplined expansion, quality partnerships, and momentum in major markets positioning Coldwell Banker for continued leadership as it enters its next chapter.
“This success belongs to our network. Our affiliated brokers and agents continue to raise the bar for the brand, driving meaningful growth while staying true to the values that have defined Coldwell Banker for generations. That work is made possible by the strength of our internal support teams, whose dedication, expertise, and partnership empower our network to succeed every day.”- Jason Waugh, President of Coldwell Banker Affiliates.
Strategic U.S. Expansion in 2025
In 2025, Coldwell Banker executed 60 new office locations across 22 states, reflecting a deliberate approach to growth focused on long-term market strength and increased density in priority regions. These offices represent sustained momentum across both established and emerging markets.
Several expansions highlight the brand’s continued traction in major U.S. cities:
- Los Angeles, California – Coldwell Banker Envision joined the network alongside Coldwell Banker Icon, further strengthening the brand’s presence in one of the nation’s most competitive real estate markets.
- Philadelphia, Pennsylvania – Coldwell Banker Town & Country executed a new office location, marking the brand’s return to Philadelphia following an affiliate closure in 2021.
- San Diego, California – Coldwell Banker West expanded its footprint through the acquisition of a team from Keller Williams, reinforcing the brand’s ability to attract top talent through strategic recruiting.
- Nashville, Tennessee – Coldwell Banker Southern Realty opened a new office location, expanding its regional presence.
- Winnemucca, Nevada – Coldwell Banker Cornerstone joined the network, extending Coldwell Banker’s reach in Nevada.
New Companies Strengthen the Network
Throughout 2025, Coldwell Banker welcomed eight new companies across its residential and commercial brands, representing a mix of established brokerages, entrepreneurial startups, and commercial specialists:
- Coldwell Banker Beiswanger Realty Group – Jackson, Michigan
- Coldwell Banker Cornerstone – Winnemucca, Nevada
- Coldwell Banker Commercial Hubbard Hansen – Claremont, Florida
- Coldwell Banker Commercial Proper Investments – Mokena, Illinois
- Coldwell Banker Commercial Carris Capital – Libertyville, Illinois
- Coldwell Banker Commercial Flag City – Finley, Ohio
- Coldwell Banker Elevated Realty – Kremmling, Colorado
- Coldwell Banker Envision – Los Angeles, California
- Coldwell Banker Icon – Los Angeles, California
Together, these additions expanded the brand’s footprint across the Midwest, Mountain West, West Coast, and Southeast, demonstrating Coldwell Banker’s appeal to both seasoned operators and next-generationownership.
International Growth Accelerates
Coldwell Banker’s international momentum continued to build in 2025, marked by both new market entries and strong expansion within established regions.
- Q4 2025: 26 new international locations opened across seven countries
- Full Year 2025: 93 new locations opened in 14 countries
- Five new regions launched: Albania, Belgium, Poland, Puerto Rico, and Switzerland
This growth reflects rising global demand for Coldwell Banker’s franchise model, support platform, and brand reputation.
Strong Performance Across International Markets
Established international affiliates delivered notable performance in 2025. Coldwell Banker Chile, launched in 2022, continued its rapid growth with three new office openings in Greater Santiago during Q4, including locations in El Golf (Las Condes), Los Trapenses (Lo Barnechea), and Providencia.
Additional Q4 2025 international openings included:
- Argentina: Grupo Elite II (San Luis), Banker TIG (Tigre)
- Canada: Executives Realty (Abbotsford, BC), Banker Universe Realty (Vancouver, BC)
- Egypt: Advice (Cairo), Bond (New Cairo), Elevate (Sheikh Zayed City), Signature, Alpha, New Vision (6th of October City)
- Italy: House Prestige (Sanremo)
- Mexico: Avante (San Pedro Garza García), Prime (Cancún, Quintana Roo)
- Türkiye: Axis (Antalya), Black (Bursa), Family (İzmir), Güldalı (Ankara), İlke (İstanbul), Nish (Muğla), Terra (Antalya), Three (Afyonkarahisar), Time (İstanbul), Vona (Samsun)
- These openings underscore the strength of Coldwell Banker’s global network and its ability to scale with local expertise while maintaining a unified brand presence.
Brand Highlights
Coldwell Banker delivered a standout year, welcoming thousands of real estate professionals to the Gen Blue Experience in Las Vegas and debuting its Live Well with Coldwell campaign, which became the highest rated campaign in our respective category. The brand reinforced its longstanding support of St. Jude Children’s Research Hospital with a $1.3 million donation and introduced its first-ever AI Innovator Award, underscoring its commitment to driving agent efficiency through AI. Coldwell Banker also released several influential thoughtleadership reports earning millions of media impressions—including the Global Luxury Trend Report, MidYear Report, and American Dream Survey.
Looking Ahead
As Coldwell Banker enters its 120th year, the brand does so with a strong foundation built on strategic growth, enduring partnerships, and global momentum. With continued focus on empowering affiliated brokers and agents, expanding thoughtfully in key markets, and delivering exceptional client experiences, Coldwell Banker is well positioned to lead the industry into its next century.
